Ads and captive audience marketing tend to annoy customers. Content, on the other hand, is something customers want to read, says MedFire Media.
When you search for a keyword related to your business, in your area - are you at the top of the search results, after the "Sponsored Ad" links that everyone ignores?
Getting there isn't impossible. In fact, MedFire Media believes it's absolutely within reach with the right content marketing strategy.
That's easy, just follow the rules for the search engines, and give your clients what they want, with no tricks.
It all starts with research into what your customers want, and how they behave when they're looking for a service like yours.
The next step is creating unique and interesting content all about your brand, in all of the popular multimedia formats, and hosting it all on hundreds of high-authority websites.
As each piece of content goes live, with relevant and trustworthy information about your business and links back to your website, it shows the search algorithms that you've got what customers are looking for, and gives you a boost in the rankings.
Each piece of content can rank highly on its own, as well as boosting your main page, and they all direct clients back to your website.
One way to get ahead of the competition is by using an omnipresent approach - that helps you to reach new customers, no matter what their preferences are.
Consider this, while you may prefer reading blogs, or maybe official announcements, another person might prefer podcasts, quick infographics, or streaming videos. If you don't have content about your brand in their preferred format, they may click someone else's page.
So use all the formats you can - for example, a press release, a blog, a podcast, a slideshow, an infographic, and a streaming video.
Perhaps the most important benefit of this technique, especially when compared to traditional ads, is that it never expires or has "Sponsored Ad" banners.
Over time, by creating more content about your brand that customers will want to seek out, you can rank at or near the top for even the most competitive keywords in your industry, without ever using annoying ads.
Content creation is about more than just reaching the top of the search results, it's about filling the results with interesting, salesworthy content about your business that your clients will love - and making sure that your name stays at the top, without ad banners.
This content is provided in partnership with MedFire Media and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of MedFire Media and do not necessarily reflect the views or policies of any other individual, organization, or entity.
