If your company isn’t creating video marketing, you’re a dinosaur in an industrial world! Take it from Greenville, SC-based all-in-one media production house Primeau Productions (1-888-843-1550)!
Over 2 billion videos are watched online every day! That means that every day at least 1 in 4 people on this planet have watched a video. This alone should be enough to convince you that your company needs to be producing video marketing, but if you require more convincing, Primeau Productions is here to provide it!
In its new guide, the Greenville, SC media production company debunks some of the common misconceptions about video marketing and provides ten inspiring reasons why your company should prioritize it in its growth plans. The guide is particularly helpful if your company wants to improve its reputation, leads, and revenues, but requires more evidence regarding the benefits that video can offer.
Go to https://www.primeauproductions.com/ten-inspiring-arguments-for-including-video-in-your-marketing-strategy/?swcfpc=1 to find out more.
According to Primeau Productions, video is the future of not only marketing but the Internet as a whole. Currently, it accounts for more than 80% of all Internet traffic and this number is expected to rise. What this demonstrates is how big the audience is for your company to tap into and how important it is that you have a video presence online.
Primeau Productions notes that video is one of the easiest ways to grab an audience's attention. This is because most people aged 18 to 49 (the biggest consumer category for most companies) have a smartphone, tablet, or laptop with access to YouTube and other streaming platforms. As a result, your company—through very little effort and expense of its own—can seamlessly enter and influence the public consciousness.
With the current state of technology, high-quality videos have also never been easier and more affordable to make. Sadly, many companies hold the opinion that video marketing is too time-consuming and costly, but Primeau Productions argues that that couldn’t be further from the truth. Again, they cite the prevalence of smartphones and editing apps, which, with some guidance, can now be used to create professional-looking content with minimal exertion.
Video is also much easier to obtain metrics for as opposed to more traditional marketing methods. You can see how much traffic your videos received, how many leads they generated, and how many sales were made as a result of a link in them, almost instantaneously.
“Unfortunately, many top executives still need convincing when it comes to the value that video can bring for their companies,” said a spokesperson for Primeau Productions. “But the research is clear—video content is essential whether you’re a one-person operation or Google, and with our guide we hope to make all businesses aware of the impact video can have.”
Despite video production being more accessible than it has ever been, it still pays to have a company with lots of experience in your corner to help you out. The team at Primeau Productions has close to 40 years of experience with storytelling, recording, editing, production design, marketing, and advertising.
Their experts can help your company create a wide range of videos, from explainers and product demos to behind-the-scenes featurettes and commercials. They have access to state-of-the-art facilities and equipment so you can rest easy knowing your video will be of the highest quality possible. They also have departments dedicated solely to marketing and getting videos out to the widest audiences.
Though based in Greenville, SC, Primeau Productions has been creating high-quality video and marketing content for clients from around the world since 1984. Some of their recent clients include the Smithsonian, the Centers for Disease Control and Prevention, and California State University.
Visit https://www.primeauproductions.com/ten-inspiring-arguments-for-including-video-in-your-marketing-strategy/?swcfpc=1 and learn more about the benefits of video marketing!
