Have you ever wondered how video came to be the dominant marketing tool in today’s business landscape? Well, have a read of Primeau Productions’ (1-888-843-1550) new report and find out how!
Quick social experiment: Before reading this blog, how many videos have you watched either on your phone, tablet, computer, or television so far today? If you're like most people, your answer is probably anywhere from 6 to 10, and when you're done reading this blog, you might even watch some more.
Video is everywhere, which makes it nearly impossible to avoid seeing a clip at some point during your day. But how did it get to this point? In its new report, Primeau Productions explains everything!
The Greenville, SC media production company's report traces the rise of video as the dominant marketing medium and explores why it is such a useful tool for companies that want to promote their brands and grow their businesses.
Go to https://www.primeauproductions.com/the-unstoppable-rise-of-video-in-todays-marketing-landscape/?swcfpc=1 to find out more.
Though video has existed for decades, it wasn’t until recently that it took a stranglehold of the marketing landscape. “Thanks to the proliferation of social media platforms, video has become the most popular type of content shared and viewed online,” explains a spokesperson for Primeau Productions. “Short-form video, in particular, as evidenced by the success of sites like TikTok and Instagram Reels, has grown exponentially in terms of views.”
According to the report, one of the primary reasons for this growth has been video’s ability to cater to the much shorter attention spans of viewers. On average, companies have 10 seconds or less to hook viewers, and video allows them to distill their messages into short clips filled with moving pictures, sound, and storytelling designed to captivate and emotionally engage audiences.
Moreover, video allows companies to be much more honest and transparent than other mediums, and this has had a significant influence on its popularity. Through testimonials, employee experience videos, live broadcasts, and behind-the-scenes footage, they can showcase real people and stories, and in turn, make their brands seem more authentic and relatable.
Primeau Productions also notes the important role that rapid technological advances have played in the growth of video as the dominant marketing medium. Unlike before, companies can now produce high-quality videos using only a smartphone, and then disseminate them to a global audience with the touch of a button.
Another byproduct of these technological advances is the ability companies now have to try out and test new things with very little risk potential and very high reward potential. Wild ideas that may have been difficult to execute in the past can now be brought to life with ease, therefore forcing companies to be more creative and thoughtful with their marketing.
Conversely, companies that are hard up for ideas now have a wide pool of inspiration to draw from. With one quick browse of social media, they can see what other successful companies are doing with their video marketing and try to replicate it or borrow from it.
As part of the report, Primeau Productions is offering its media production services to any companies looking to implement or improve their video marketing strategies. Their team has over 35 years of experience creating high-quality video content, from explainers and demo reels to commercials and promotional clips.
“Video marketing has emerged as a significant player in today’s fast-paced, visually-oriented environment,” said the spokesperson. “It will likely continue to be at the forefront of marketing tactics as technology advances and customers want more immersive experiences. The potential for video to boost your company’s success is enormous—don’t ignore it.”
Learn more about video's unstoppable rise by visiting https://www.primeauproductions.com/the-unstoppable-rise-of-video-in-todays-marketing-landscape/?swcfpc=1
