A new report on the importance and benefits of Google reviews has been launched by Big Machine Marketing. It showcases how “Google My Business” can help increase brand awareness and ultimately boost sales.
A new report has been launched by Big Machine Marketing, highlighting the importance of getting good Google reviews to ensure success online. With Google reviews through “Google My Business”, users are able to tell others about their experience with a business, and being able to harness this effectively is hugely important in today’s competitive online climate.
More information can be found at: https://bigmachinemarketing.com/google-reviews-2019/
The report explains that, twenty years ago, businesses mainly relied on traditional tactics like physical advertising, word of mouth and the Yellow Pages. Now customers can review a business in real time and customers can see it instantly on an international level.
This has dramatically changed the marketing climate. What it means for businesses is that getting good reviews is of utmost importance, because it’s the first chance they have to convince other customers to make a purchase.
Similarly, by continually providing customers with a positive experience, businesses in any niche can cultivate more good reviews, which has a snowball effect on their marketing and brand awareness.
One of the most important things an online company can do is sign up for “Google My Business.” This makes it immediately easier for customers to find them online.
It also allows companies to update their listing as and when needed, if for example they have different hours for specific holidays, or they want to let customers know about an update.
The report highlights that one of the biggest benefits of Google reviews is that they create communication. It is essentially a past customer opening a conversation with a potential customer, which has the potential to convince them to make a purchase.
In this way, Google reviews bring in more customers, and they can also help customers to find out what they’re looking for. Ultimately, this means that “Google My Business” can drive action and save money.
The report states: “With enough Google reviews and a strong enough online presence, you can advertise directly to the customers who are looking for your kind of business. And, you can do this for free or at a much smaller cost than traditional advertising.”
Full details can be found on the Big Machine Marketing website at Your Business Must Have Google Reviews or It Will Die in 2019 - Google My Business
