Information technology is constantly developing, and with it, it’s terminology. Oliver (Ollie) Brooke, CEO of NSW website development company, Cloud Concepts, explains how.
Growth Driven Design the New Website Design Trend Says NSW Entrepreneur
Information technology is constantly developing, and with it, it’s terminology. Oliver (Ollie) Brooke, CEO of NSW website development company, Cloud Concepts, explains the latest buzzword to do the rounds and why the concept it represents is a step in the right direction.
The simplest way to explain Growth Driven Design, says Ollie, is to say that it uses customer feedback as the backbone of website development. When a business first develops a website, a lot of what it serves up is based on what the business thinks its customers want. But no matter how carefully they think things through, customers and website visitors have the final say in whether they’re happy with the website and the information in offers.
“It’s something we’ve known for years,” says Ollie. “A website is only as good as your customers think it is. Ask them straight out and they’ll probably tell you it’s marvellous, but user behaviour during website visits may tell a different story altogether.”
Growth Driven Design goes through three stages, and they all contribute to building a website that’s a powerful marketing tool. To begin with, the client and the website developer must be on the same page about the problem the website’s supposed to solve when people visit it.
“Although a few people might visit your site because they want to find out more about you, most website visitors are there because they have a problem they think you can solve. They’re more interested in what your business can do for them than in your business itself. It’s a fine distinction, but an important one,” says Ollie.
“Once we know why people are visiting your website, we can make it easy for them to find what they need. But that’s only going to work if we accurately pinpoint the problem and how your business solves it.”
The next step in the process is the Launch Pad Site. It’s a complete website that’s been developed to meet the needs identified in the first step. Theoretically, it could be your website forever, but Ollie says that’s not going to confer the benefits of a full Growth Driven Design programme.
The final step is the most important one, because it evaluates how visitors interact with the site. It isn’t based on assumptions. Instead, the developer looks at real data. “We want to know whether website visitors found the information they needed, and what process they followed in order to reach that point,” says Ollie. “Then we make it better, easier, and more satisfying to use the website, only this time we aren’t just guessing at what your customers want.”
This last step isn’t completed all in one go. As Ollie points out, markets and consumer behaviours change over time, and businesses (and their websites) need to move with the times. It’s a process of continuous improvement with regular, small updates and adjustments along the way. “Your website grows with your business and your customer’s motivations are always front and centre,” he says.
Ollie Brooke is director of a full-service website design company, Cloud Concepts. He applies his philosophy of putting customer convenience first to the websites he designs. If you’d like to contact Ollie Brooke about website design or learn more about Great Websites For Small Businesses | Cloud Concepts visit his website or call +61432362637.
Written & Syndicated by Baxton Media.
