Understand how COVID-19 has affected local marketing. Read the blog now at https://bluocean.blog/2020/12/06/blog-1-how-covid-19-has-changed-local-marketing/
Check out our new blog entitled 'How COVID-19 Has Changed Local Marketing'. The blog brings to light fascinating information, especially if you run a local business. If you're interested in the blog, you can read its entirety at https://bluocean.blog/2020/12/06/blog-1-how-covid-19-has-changed-local-marketing/
One of the most interesting, or relevant pieces of information that are included within the blog is that home-stuck customers translate to more time spent online for personal, professional, and educational activities. This means more eyes for longer periods of time on social media, search engines, and apps that cater to a greater need for entertainment, online shopping, and virtual connections.
The blog has been written by Nathan Pay, who wanted to use this blog to bring particular attention to the subject of COVID-19s Impact on local marketing.
As long as coronavirus is around, at-home online and smartphone activity will increase. Your business can reach customers during this time by investing more in digital marketing, app advertising, and direct mail over your usual in-store and physical advertising due to decreases in public foot-traffic.
Empathy is needed to remain at the forefront of your marketing messaging due to these trying times. You should evaluate the content, tone, and purpose of every possible touchpoint with customers across paid and owned channels, from Facebook ads to the automated emails you’re sending.
Ask yourself, “Is this message right for this moment?” And if the answer is no, it’s time to pivot. It’s vital during turbulent times to find ways to connect with your customers like never before. It shows empathy and keeps you relevant at a time when your business needs to project a positive presence online and in the community.
If you have any specific question or comment about this blog, or any blog previously published on the site, you can contact us at Blu Ocean Innovations via our website at https://bluoceaninnovations.com/
Once again, you can read the blog at https://bluocean.blog/2020/12/06/blog-1-how-covid-19-has-changed-local-marketing/
