Do you want to build a stronger marketing plan? Are you thinking of launching a new product in 2023? Then you need to read the newest report by LO:LA – your go-to disruptive ad agency that believes in the magic of stories.
Start the new year right with a stronger marketing strategy! If you’re thinking of launching a new product or wish to reignite your marketing plan, then this report is what you need!
LO:LA has a report called, “5 Compelling Reasons to Consider a Go-to-Market Strategy for Your Business”. A GTM helps businesses coordinate their messaging to launch a new product or service.
The new report explains that a GTM helps a business develop a unique identity through targeted messaging and planning. When used correctly, a go-to-market strategy can revitalize a stagnant marketing plan, allowing a brand to reintroduce itself to its target market and attract more high-quality leads.
Read the full report at https://www.thelolaagency.com/2022/12/05/5-compelling-reasons-to-consider-a-go-to-market-strategy-for-your-business
LO:LA details in its new report that while a GTM is typically used for the launch of a new product, it can also be used as an internal document to review your company’s mission and vision. This is because a new product needs to be aligned with your company’s goals; otherwise, your brand will be perceived as disingenuous and inauthentic.
The main advantage of considering a GTM is that it helps outline goals. LO:LA says that when putting together a marketing strategy, it is crucial that the product aligns with your company’s core values. This clarifies the reasons for the new product launch and what your company plans to achieve. This helps focus the marketing strategy and answers several questions such as “What problem are we trying to solve?”, and “Who are our customers?”.
A GTM strategy gives you all the data you need to effectively place yourself above your competitors. It does this by helping you define your ideal customer profile and then creating tactics to attract and maintain a healthy relationship with them.
You should also consider a GTM to identify potential risks. All GTM strategies require extensive research, particularly on the risks relating to new products. A well-researched GTM prepares you for the potential challenges of a launch, which allows you to design fail-safes beforehand.
LO:LA goes in-depth on the other reasons business executives should consider a GTM strategy for a stronger marketing plan.
The agency was founded in 2017 with the mission of reimagining the advertising creative that finds magic in the moments that matter.
As seen in the report, "When you are about to launch a new product or service, you should do your best to ensure it is a success. The best way to make that happen is by developing a go-to-market strategy. Creating a comprehensive strategy can help you mitigate potential risks and optimize the success of your new products."
Go to https://www.thelolaagency.com/2022/12/05/5-compelling-reasons-to-consider-a-go-to-market-strategy-for-your-business so you can learn more.
