When a customer engages with your business, do they have the same experiences, no matter where they are? Do you want to improve the connection between your company and your audience? Let LO:LA show you the way.
“Duh-Duuum” - Netflix!
“Ba-da Ba Ba-Baa” - McDonald’s!
Some brands we can all recognize instantly, and while you could think “maybe she’s born with it” and if you want to “taste the rainbow” you need to “just do it”. Chances are, those businesses have developed “finger lickin’ good” branding that just “snap, crackle, and pops”.
To help you learn more about building your own consistent and engaging branding, creative marketing agency LO:LA shares its insights on the importance of brand continuity.
In its latest piece, you will learn about the main areas where your brand’s marketing will be seen and how you can maintain consistency in your online and offline advertising, social media posts, PR materials, and customer service interactions.
Check it out at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity/
From McDonald’s to Apple and Nike to Netflix, creating a memorable brand is a key factor for success and recognition across all industries. By ensuring that your branding is consistent in every customer touchpoint, you can create a stronger sense of trust and authority with your intended audience.
This is what LO:LA wants to share with you in its latest expert piece.
The article explains that while the importance of branding is common knowledge for all business owners, getting all of your departments to utilize the same voice, message, and feeling is where you may struggle. Furthermore, the article highlights how, by ensuring this consistency is maintained, it can be easier for you to identify which marketing strategies and content are the most successful.
To give you a better idea of where your brand is seen, LO:LA also spotlights the various areas your customers and employees will see and engage with it. This includes not only social media posts and advertising, but also your business’s product designs, color schemes, and internal communications.
“Yes, there are some risks involved with maintaining a brand identity over time-but we believe these risks can be mitigated through careful planning and thoughtful execution,” LO:LA stated in the article.
And if you need the help of the pros, you can always call on the article’s author for some award-winning advice.
As a creative marketing agency, LO:LA provides a range of services that can help you identify what your existing branding is and develop it into a comprehensive package. Its Brand In A Box service, for instance, can help you in creating a brand around your key values and message that can then be used throughout your business, including on its website, in logo designs, and for creating marketing content.
Discover how to give your business a consistent brand for stronger connections with your audiences “because you’re worth it”!
For more information, you can visit https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity/ where you can read the full article.
