If you run a business and you’re looking for ways to bring more joy to your customers, employees, and community, try using some of these tips from El Segundo-based creative marketing agency LO:LA!
The customer is always right! But what if they were always happy too? That's the question LO:LA is answering in its new guide!
The El Segundo-based creative marketing agency shares four strategies that your business can employ to inspire joy in your customers, employees, and community. They argue that by fostering joy, your business can not only increase engagement, loyalty, and well-being but also promote innovation and collaboration.
Go to https://www.thelolaagency.com/2023/07/11/return-on-ideas-the-new-roi-driving-growth-by-creating-joy to find out more.
According to LO:LA, the first thing that your business has to do to inspire joy is empower individuals to be creative. Whether it’s your employees, customers, or other members of your community, encouraging them to express their perspectives and explore their imaginations can lead to increased motivation, productivity, and overall happiness.
In addition to encouraging creativity, LO:LA contends that you have to also establish an environment of acceptance and appreciation. This—in tandem with encouraging creativity—makes individuals feel like their ideas and contributions are welcomed and respected, and as a result, they may be more open to teamwork and cross-functional collaboration.
The environment—and the experiences within the environment—also need to delight individuals and connect with them emotionally. Similarly, your products and services should reach individuals at a deeper level and resonate with them as this can lead to stronger brand affinity and longer-lasting relationships.
Lastly, LO:LA points out that your business has to ignite the spark of joy in individuals outside of its immediate sphere. For example, you can start creative initiatives that ask for community involvement and contribution, as these initiatives often become catalysts for positive change.
“While the benefits of creativity in driving tangible outcomes such as revenue, acquisition, and loyalty are well-known, the power of joy as a product should not be underestimated,” said a spokesperson for the company. “Joy is a catalyst for engagement and advocacy, and by recognizing its importance businesses can route a fun and meaningful journey for all stakeholders.”
If your business needs help inspiring joy in your customers, employees, and community, LO:LA's creative marketing experts provide several services for you to take advantage of, including brand identity and strategy solutions, website and digital platform design, and content and campaign marketing assistance. They also offer the Brand in a Box, which is a comprehensive program for small to mid-sized businesses that want to fully unleash their potential.
If you want to see examples of LO:LA's work, they have case studies posted on their website that you can check out. They've recently provided their services to several high-profile clients, including Staples, L'Oreal, and Cycle Gear.
About LO:LA
LO:LA is a full-service creative marketing agency with connections to both London and Los Angeles. The company has been providing branding, advertising, and content creation solutions to B2B and B2C clients from around the world since 2017.
Start spreading more joy today by visiting https://www.thelolaagency.com/2023/07/11/return-on-ideas-the-new-roi-driving-growth-by-creating-joy
