Has your online growth stalled? Are you losing money on your digital marketing efforts? Jerry Allocca, a 26-year marketing veteran, can show you how digital marketing channels can be used to yield revenue and profits.
So often do we, as marketing professionals, get caught in a holding pattern that leads to stagnant growth and - perhaps even worse - a boring workflow. Marketing should be about re-invention, it should be about emotion; to quote Don Draper's character on Mad Men, "You are the product. You feel something. That's what sells." If you aren't feeling a connection with your product, then how can you expect customers to care?
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Unfortunately, in our fast-paced world of social media trend chasing and SEO analytics, caring is in short supply - which is why we must completely reinvent the way we think about digital marketing.
This is the revelation that Jerry Allocca had years ago, in the early days of his marketing career. Allocca is a textbook example of an industry veteran: 26 years in the digital marketing space, a career that predates the idea of SEO, that predates social media, and which has seen the rise and fall of titans such as AOL, MySpace, and so many others.
Now, he is passing on his knowledge to the next generation of marketing professionals (that means you) as a consultant and educator. Through his modern marketing agency, Connected Culture, he will guide you and your team as you implement the winning strategies that have persisted over the years, and those that have only recently been developed.
To find out more, visit https://jerryallocca.com/
Through these consulting services, Allocca and his team leverage unconventional content strategies designed to increase engagement with your advertising material in real, tangible ways. Their services span traditional channels such as email and SMS, while precision-targeting customers through PPC and social media channels that can maximize your exposure.
Notably, the announcement details new methods used by Allocca and the Connected Culture team to ensure that your ads are placed where they will be seen, rather than being relegated to the bottom of a given page and passed over. This method contrasts with the conventional wisdom, which is to maximize PPC placements regardless of where they may be located - a strategy that has proven increasingly ineffective in recent months and years, and which could be actively draining your marketing budget as we speak!
A spokesperson explains, “Jerry explains the essential principles of online success—in language that's easy to understand. Attendees learn how to use the interactive nature of the web and social media to get better results. He teaches successful methodologies—what works and what doesn't—so that everyone leaves with strategies they can put to work right away.”
If you wish to learn these techniques but are not in a position to partner with Allocca at this time, don't worry - you can still benefit from his teachings through his book, Connected Culture: The Art Of Communicating With The Digital Generation. The book succinctly presents the main ideas behind his marketing philosophy, offering you and your team an easy-to-follow, step-by-step plan that he notes, can have a tangible, significant impact on profitability.
Jerry Allocca and the Connected Culture team are available now for your next marketing project! To partner with them, or to get your copy of the Connected Culture marketing guide, fill out the inquiry form at https://jerryallocca.com/
