How Holistic Content Campaigns Help Small Businesses Compete On Social Media
Small businesses are actively seeking ways to ditch the spray-and-pray approach to social media. They’re now relying on holistic multichannel content campaigns that are delivered when and where shareable content will resonate with prospects on social media. Is your business ready to compete?
Everyone loves to shake a stick at big brands that spend millions of dollars on marketing on social media. So, how does a local business like yours catch your ideal customer's eye? Where do you need to spend your money for the best results? Recent changes in how digital marketing is planned and executed reveal that success is determined by more than spending power – it's about intelligent content distribution and viral potential.
Omnichannel content marketing campaigns by HolisticMarketingLab may be the answer if your brand seeks to establish and nurture an online presence that works. Custom-built assets published across hundreds of high-authority platforms and atomized for social media can help you engage with prospects and present you as an authoritative voice in your niche.
Multi-Platform Content: Timing It Right
HolisticMarketingLab differentiates its multichannel campaigns through evergreen content that engages with your brand's local audience during the awareness stage of the buyer journey. This stage is critical because it's when your customers fully define their needs and begin to research your products or services online.
To succeed, your content must have:
- Emotional resonance with the target audience
- Platform-specific optimization
- Strategic timing and distribution
How Holistic Campaigns Work
Holistic campaigns deliver buyer-relevant content in multiple formats—text, images, audio, and video—distributed through a proprietary platform. Each piece of content is optimized for SEO, sharing, and viral potential across social media platforms. Your business benefits from high-quality human-generated content that can be atomized and shared contextually using AI—in a way that resonates with your target customer.
HolisticMarketingLab recommends deploying at least one campaign monthly, explaining that stacking campaigns can increase authority and relevance with human readers and search engines. This content shared on social media improves viral potential and increases prospect interest in your product or service offerings.
Measuring Success
How do you measure the success of a campaign? For starters, you should see an increase in website traffic, your brand should rank high for your chosen keywords, and your content should be prioritized in search engine results. However, the real power of a holistic campaign lies in the trust, authority, and reputation you gain among customers in your local community—those most likely to buy.
Even if you operate a national, global, or other location-agnostic business, you can run multiple topical campaigns that promote various aspects of your offer and multiply the benefits of a single campaign. Campaigns are available in four tiers and include a technical SEO audit, monthly tracking, website audit, and 24/7 email support.
Your business gains recognition and authority because you're seen as sharing reliable, helpful content with viral potential—with people who are actively searching for it.
Are you ready to supercharge your social media presence? Schedule a consultation with HolisticMarketingLab to learn how holistic content campaigns can showcase your brand's voice across all digital channels. Visit https://holisticmarketinglab.com/application/ today!
About HolisticMarketingLab
HolisticMarketingLab is a human-centered digital agency specializing in content marketing and reputation management solutions for local businesses. The agency is headed by CEO Sandi Bilinski, a consulting specialist with over 25 years of experience in online marketing, process improvement, analytics, and e-commerce.
