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How Marketers & Advertisers Use YouTube Comment Scrapers To Improve Campaigns

Apr 15, 2025

While marketers and advertisers scramble for YouTube comment data, privacy regulators are seen to be closing the gaps. The new rules of social media intelligence gathering are forcing us to rethink how we gather web data.

With 2.5 billion monthly active users generating billions of comments, YouTube is a goldmine of critical consumer data, but accessing this information must comply with privacy regulations and platform rules. 

New SaaS tools like Bright Data's YouTube Comments Scraper API want to supercharge sentiment analysis at scale while remaining compliant with GDPR and other global data handling regulations.

Data Protection Comes First

Today, it's incumbent upon marketing teams to comply with multiple data privacy laws and regulations such as GDPR and CCPA—and YouTube's terms of service while collecting comment data. Purpose-built APIs like Bright Data's solution maintain compliance across these frameworks while accessing public comments through verified channels. This API was developed for digital marketers and advertising agencies with limited access to competitor performance data and difficulties in tracking and extracting targeted consumer sentiment across multiple campaigns.

YouTube's guidelines permit public comment collection when done responsibly. Using certified tools ensures continuous access while protecting user privacy and platform relationships.

The YouTube Comments Scraper API by Bright Data is now available in multiple packages—Growth, Business, Premium, and Pay-as-you-go (PAYG). The company offers new clients immediate access to its YouTube comment scraping and proxy services through a trial period that requires no credit card.

Scaling Across Markets

Global campaigns require analysis of comments across multiple regions and languages. Enterprise scraping tools now offer:

  • Automated compliance checks across jurisdictions
  • Access through 150M+ verified IP addresses in 195 countries.
  • Multi-format data delivery options (JSON, NDJSON, and CSV)
  • Direct cloud storage integration (Snowflake, Amazon S3, Google Cloud Storage, and Microsoft Azure Storage)
  • Bulk request optimizations & structured data conversion

Standard YouTube analytics miss consumer feedback hidden in comments. Compliant scraping reveals customer reactions, competitive insights, and regional response variations that shape your campaign strategy.

Why This Matters For Your Campaigns

With the Bright Data API, your marketing team can extract public comment data that YouTube's native analytics doesn't provide. The API captures comment IDs, text content, likes, replies, and user engagement metrics, delivering structured data that helps you identify which content generates positive responses and where your campaigns might need adjustments. You can access these insights through API or plug-and-play no-code tools, matching your team's technical capabilities. 

Start collecting YouTube insights responsibly. Try Bright Data's compliant Comments Scraper API at https://get.brightdata.com/skyag-web-scraper-youtube-comments

Your campaign deserves it.

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