How to stand out from the crowd? History tells us yelling “Wassup” and posing with milk mustaches is the way to go – and LO:LA believes it all comes down to creative marketing. Read their report to find out more!
The popular kids' TV show Avatar: The Last Airbender had to change its name because of James Cameron's Avatar, a movie which hadn't even been released at the time the Nickelodeon show was hitting the small screen.
And yet... when you mention "Avatar", most people will think of Aang and the gang, rather than Cameron's blue people. Why is that?
There are probably people who can explain it better - but I think, at least one of the reasons is that people have a deep emotional connection with Avatar: The Last Airbender and its characters.
And, emotional connection is very important for consumers of any media or brand, for that matter.
Did you know that 94% of consumers say they would recommend a brand they have an emotional connection with? That's a big number - but what does it mean for your brand? How can your brand build that emotional connection? How can your brand become Avatar: The Last Airbender to your competition?
I don't have all the answers, but I can point you to this in-depth report by creative marketing agency LO:LA - you can find it at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
You can learn all about how creative marketing can help your brand establish an emotional connection with consumers, on top of delivering memorable and sharable content — and that's super important if you want to build brand awareness and loyalty.
✔️ Got Creativity?
When you hear the words "Just Do It", you're probably gonna think of Nike.
When you hear the words "Got Milk?", you're probably gonna think of a bunch of celebrities with milk mustaches.
And when you hear "Wassup!", you're probably gonna wanna punch the face that uttered it — but you may also crave a beer.
What do all of these have in common? They're some of the most successful marketing campaigns ever — according to experts.
But what can you learn from them? Creativity, boldness, innovation, storytelling, humor, and so on — all these things combined are what makes a campaign successful and what can make your brand stand out.
✔️ Just Do It
If you've got a creative marketing idea, just do it! Creativity is crucial for promoting your brand because it will capture your audience's attention better than a boring ad saying how you're the best. Plus, it will show your customers that you're different — that you do things differently and that you're worthy of their trust and loyalty.
There are five main reasons why creativity is so important for branding.
Let's take a closer look, shall we?
✔️ Wassup!
What is up with creative marketing? Why does stuff like "Just Do It" and "The Man Your Man Could Smell Like" stick in people's minds?
LO:LA believes it all comes down to differentiation, memorability, emotional connection, shareability, and innovation.
Simply put, when you run a clever marketing campaign with creative storytelling, humor, or whatever else you can think of, you'll stand out from the crowd, and people will start noticing you — they will start remembering you.
This will help you establish an emotional connection with your audience, which means they will be more likely to buy from you, interact with you, share your content on social media, and recommend your brand to their friends and family.
✔️ The Brand Your Brand Could Be
Creative marketing techniques could transform your brand into the brand it could be. All you need is some out-of-the-box thinking — and that's what LO:LA does best. They specialize in brand & identity development and creative marketing campaigns, offering best of both worlds: the experience of a big agency and the attention and flexibility of an independent shop.
And they've worked with some big names, including L'Oréal, Staples, and Mr. Clean — so you'll be in great company when you partner with LO:LA.
Before I sign off, let me leave you with some food for thought: the average person sees between 4,000 and 10,000 ads per day.
That's a lot of ads. What are the odds anyone will remember yours?
If you're creative, brave, and tell a good story, good things will start happening. To get some expert assistance with your marketing efforts, contact LO:LA - just visit https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
