Content marketing expert Justin West explains why news distribution and branded content marketing is the smart SEO alternative in 2023.
Branded content marketing has become an increasingly popular way for businesses to reach their target audience, and for good reason. By creating and sharing high-quality, relevant content that showcases your brand's expertise and values, you can not only attract potential customers, but also improve your search engine rankings.
✔ Why Branded Content Is The New Face Of Smart SEO
But why is branded content marketing so effective for SEO, and how can you make the most of it in your own marketing efforts? Justin West, founder and CEO of Kansas City marketing agency Hundreds of Customers, gives you an in-depth look at the benefits of branded content marketing for SEO - and why incorporating multimedia content marketing into your strategy is the way to go in 2023.
One of the key benefits of branded content marketing is that it allows you to showcase your brand's personality and values. By creating and sharing content that is aligned with your brand's message and mission, you can attract potential customers who are interested in what your brand has to offer and are more likely to engage with your content.
Branded content marketing can also improve your search engine rankings. This is because search engines like Google prioritize high-quality, relevant content when determining rankings. By creating and sharing content that is valuable and relevant to your target audience, you can signal to search engines that your website is a valuable resource for users.
And by hitting the right keywords - stuff that most other competitors are simply ignoring - you're gaining traction for topics that truly matter, with a much smarter budgeting plan along the way, too.
But simply creating and sharing branded content isn't enough - to truly take advantage of the benefits of branded content marketing for SEO, you need to incorporate multimedia content marketing into your strategy. This means including infographics, videos, and other types of media in your content to make it more engaging and interesting for your audience.
The end result is something West refers to as "guaranteed SEO".
✔ Guaranteed SEO
“Guaranteed SEO Services have often been a bit of an albatross, because there's only so much space on page one of any search platform - especially if everyone in the SEO industry is all going after the same keyword rankings.” said Justin. “Most companies can't guarantee rankings after 6 months because there are too many factors that go into ranking any one particular site," but he explains that his company’s strategy is different as it does not rely on ranking a client's own site, but on quality content pieces published on hundreds of high-authority media platforms.
“Our strategy also improves outcomes in terms of brand awareness, reputation marketing, visibility, ranking, and authority building,” adds Justin.
And the best part? You're getting guaranteed SEO while putting your customer's needs first.
And if you're looking for success in 2023, that's all that matters.
✔ The Customer-First Approach To Branding
Putting customers first is essential for any successful branding strategy, says West. By prioritizing the needs and preferences of your target audience, you can build trust, loyalty, and a strong reputation for your brand - and one of the key ways to put customers first in your branding strategy is by creating content that answers their specific needs. This means taking the time to research and understand what your customers are looking for and creating content that addresses their questions, concerns, and interests - ideally with a long-term, strategic content plan that can help you track your progress and make sure you're reaching your visibility goals.
For example, if you run a healthcare company, you might create content that explains different treatment options, provides tips for managing chronic conditions, or offers resources for finding affordable healthcare services. By providing valuable, useful information that directly addresses the needs of your target audience, you can establish yourself as a trusted resource and build a loyal customer base.
But all that relies on a smart content plan, says West.
Which brings us to...
✔ The All Important Content Plan - And Why You Absolutely Need One
Strategic content planning is a vital component of any successful marketing or branding strategy. By carefully planning and organizing your content creation and distribution efforts, you'll make sure that you are consistently delivering high-quality, relevant content to your target audience.
One of the key benefits of strategic content planning is that it helps you to stay focused and avoid wasting time and resources on content that doesn't align with your goals or target audience. By setting clear objectives and identifying your target audience upfront, you can create a roadmap for your content creation efforts that ensures that you are consistently delivering content that is valuable and relevant to your audience - not to some arbitrary SEO geek metric that nobody really cares about.
In addition to helping you stay focused, strategic content planning can also help you to save time and resources. By creating a content calendar that outlines your content creation and distribution schedule in advance, you can streamline your efforts and avoid the last-minute scramble to create content. This can help you to be more efficient and productive, allowing you to get more value out of your content marketing efforts.
Finally, strategic content planning can also help you to measure and analyze the success of your content marketing efforts. explains West. By setting clear metrics and goals upfront and tracking your progress against these metrics, you can identify what's working and what's not, and make adjustments to your content marketing strategy as needed. This can help you to continuously improve the effectiveness of your content marketing efforts and drive better results for your business - all while creating content that your audience truly cares about.
So there you have it - branded content truly is the smart way to do SEO in 2023. You'll boost your brand authority and provide value to your customers - so it's a win-win situation, and even a win-win-win if we factor Google winning some good content in return, too!
Learn more about smart content marketing and SEO in 2023 at https://rankwith.news
