Your website is your 24/7 online business card. Learn the essentials of web development with this free online training video from IdeaPros!
Your venture is funded. Your product is almost finished. What’s the next step? According to IdeaPros’ webinar, you should focus on launching a website.
The video is especially useful if you’re just about to ramp up your startup’s marketing efforts. It highlights the importance of developing your website and offers actionable strategies on how to drive traffic to it.
Learn more by visiting https://www.ideapros.com/blog/ready-to-launch-now-what-next-steps-for-your-product-or-app
IdeaPros CEO Fred Cary and Chris Pesek of Peak Degrees serve as resource persons for the webinar. They discuss the importance of discoverability for a nascent brand and how a website serves as the nexus for your startup’s online presence.
CONDUIT FOR CREDIBILITY
The speakers say that in today’s digital-first world, your website is more than just an information hub — it lends much-needed credibility to your startup. Indeed, research shows that 84% of consumers believe having a website makes a brand more trustworthy.
Cary adds: “What does it say when a legitimate business has no presence on the web? How can people get more information about your venture if it doesn’t have a website? If you have a newly launched product, developing a website should be a definite priority.”
PRIMED FOR SUCCESS
Also discussed in the video is how to set up your website for analytics tracking on Google and Facebook. This ensures that you can see how much traffic you generate and which products get the most traction. Such information can also inform product placement on your website, which can maximize clicks and conversions.
Likewise, the video also offers advice on how to use paid advertising to drive traffic to your site. These include pay-per-click search ads and sponsored timeline posts on social platforms.
The training course is part of the firm’s ongoing YouTube series exploring the various facets of entrepreneurship. Its other educational content covers fundraising, networking, marketing, and business growth.
ABOUT IDEAPROS
IdeaPros has over 200 years of combined entrepreneurial experience and can provide trusted advice on marketing, business strategy, product development, and operations. Led by Fred Cary, the company has worked with over 250 companies and its training videos have accumulated more than 100 million views. It received an A+ rating from the Better Business Bureau for its exemplary advisory services.
If you want to set up your venture for success, don’t miss this informative webinar from IdeaPros. Even better, it’s 100% free!
You can also visit https://www.ideapros.com/start-now to sign up for the consultancy’s mentorship program.
