New approaches to content marketing combine news stories with multimedia content to generate omni-channel visibility – and that spells great news for dentists, says Search Shark Media.
Creating and publishing high-quality content requires both expertise and writing skills, and all in all it's a time-consuming task for dentists to do on their own, according to Lacey, WA-based digital marketing agency Search Shark Media.
The agency is now offering a done-for-you solution designed to handle everything from content development to distribution - and its partnering network helps dentists get seen on hundreds of high-authority platforms.
Search Shark Media works with expert writers to develop branded content, which is then published on 300+ authority websites.
Each release comprises several content formats, including:
Search Shark Media can also create rolling monthly, weekly, or even daily campaigns, giving its clients' online footprint a huge boost.
“We aim to help clients build a sustainable, thriving online presence that continues to grow using powerful content campaigns,” a company representative explained. “At the center of our service is a proprietary Create, Repurpose, and Distribute technique that’s designed to generate a level of visibility that Google simply can’t ignore.”
A recent study from UK-based agency BrightLocal highlights the extent to which online visibility and reputation management now play a role in attracting new clients.
The survey found that 87% of consumers use Google to research local businesses, while 98% say that reviews inform their purchasing decisions. Healthcare providers, such as dentists, were among the categories that people are most likely to research.
Search Shark Media’s content marketing strategy is a cost-effective way of addressing both online visibility and reputation. High-authority websites usually perform better in Google search rankings, and consumers also regard information on such platforms as being more reliable.
Headquartered in Lacey, WA, Search Shark Media works with small and medium-sized businesses across Washington state, as well as further afield. The agency’s goal is to make high-authority content publishing more accessible to smaller companies, thereby helping them compete in an increasingly digital market.
“We publish content in the form of videos, articles, blogs, infographics, audio ads, and slideshows to several hundred high-traffic platforms,” the company says. “The goal is to make small businesses more visible, driving more traffic to their website and other sales channels, ultimately increasing sales.”
Check out https://searchsharkmedia.clientcabin.com/app/proposal to learn more.
This content is provided in partnership with Search Shark Media and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of Search Shark Media and do not necessarily reflect the views or policies of any other individual, organization, or entity.
