How This Brand Tracking Tool Uses Behavioral Science To Prove Marketing ROI

Behavio, a marketing research company, has developed a powerful Brand Tracking tool that helps marketers measure brand performance through advanced behavioral science methods.

This innovative solution gives you clear insights about brand awareness, market growth, and competitor performance—all in easy-to-read dashboards designed to speak the language of CEOs.

What Makes This Brand Tracking Different?

Behavio's approach reveals the subconscious drivers behind consumer purchasing decisions. The system tracks not just how many people know your brand, but how they truly feel about it when you're not around.

Research shows 50% of consumers are more likely to buy from brands they recognize—making brand awareness tracking a critical metric for growth-focused companies. With this tool, you can monitor your brand's conversion journey from awareness to purchase and spot emerging competitive threats before they impact your market share.

Affordable Plans For Every Brand Size

Whether you're managing a smaller brand or leading marketing for a large corporation, Behavio has pricing options that make professional brand tracking accessible:

• Starter plan at $4,600/year: Perfect for smaller brands seeking fundamental benchmarks with twice-yearly tracking.
• Pro plan at $12,500/year: Great for growing brands with quarterly tracking and additional metrics including brand salience and attribute associations.

Both plans provide representative samples of 1,000 respondents per tracking wave, ensuring statistically reliable data for your decision-making.

How It Works: Three Simple Steps

Getting started with brand tracking couldn't be simpler:

• Define your category and competitors together with the Behavio team.
• Let them handle the measurements when you're ready.
• See your first results in just two weeks, with updates every three months.

As Martina M., Communication Director at Decathlon, puts it: "Thanks to data, we know how to improve branding next time."

About Behavio

Founded in 2014, Behavio combines marketing expertise with behavioral economics to help brands grow. The company has improved more than 500 brands across 14 countries by delivering insights on consumer buying decisions. Their research methods have evolved via continuous validation with hundreds of clients.

The company has collected over 20 million consumer responses and tracked more than 1,000 brands since its founding.

Ready to transform your brand measurement strategy? Visit https://www.behaviolabs.com today to find out how their new behavioral science-based tracking can help you prove marketing ROI and gain a competitive edge.