Kyrios Systems wants to help you make the most of the holiday season, offering powerful strategies for creating meaningful holiday email campaigns.
Look, I'm just being realistic here: you're up against a lot when advertising in the holiday market, and that's putting it lightly. Asking people to take a moment out of their day to read your email or text while they have gifts to shop for, family members to wrangle, and customers of their own to worry about - it's a big ask!
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As you and I both know, if there’s ever a time to make a sale, it’s the holiday season - you just need to find a way to gift-wrap your marketing content so it feels like a delivery worth getting excited about! (Yes, that was corny - where's your holiday spirit?)
Anyway, Kyrios Systems, developers of the leading all-in-one business software suite on the market, are here to share their proven strategies. I guess you could even call their new guide a gift if you're feeling festive... But why wait until Christmas; let's open it together, right now!
Kyrios Systems has published this guide as the holiday season ramps up to remind their clients that a good holiday email goes beyond simply offering customers good tidings and a discount. Many customers will simply not open holiday emails if they assume they are another generic attempt at lead generation in this critical season for sales.
Instead, Kyrios recommends creating emails that include useful information, such as gift and recipe guides, to make them more appealing. Customers are statistically more likely to open a marketing email that doesn’t appear to be a marketing email, and may even be more likely to convert if they are clicking through from a source they find trustworthy, such as a delicious holiday recipe.
The guide also emphasizes that the holidays are a perfect time to advertise gift cards, which can be an ideal last-minute gift and can be easily purchased online. They explain that hiding gift card offers in a newsletter or other year-end wrap-up can be an effective way to get them to the customer without scaring them off!
The author of the guide states, “The holiday season is prime time for promotional emails. You can create targeted campaigns that showcase special offers, discounts, or exclusive deals tailored to your audience's interests. By doing so, you tap into the festive spirit and motivate customers to make purchases, ultimately leading to increased revenue during holidays.”
Kyrios then goes on to detail how their all-in-one marketing platform can be used to create templates and conduct A/B testing for holiday marketing campaigns.
Their platform supports mobile optimization. Kyrios can also send SMS messages to accompany your email campaign.
Their templates can save you and your team precious time through the holiday season while also reaching more leads than would be possible otherwise. Yes, it's a real Christmas miracle!
Read the full guide and find out more about Kyrios Systems at https://kyriossystems.com/post/boost-sales-holiday-email-marketing-ideas
