How To Use Bad Reviews To Your Advantage & Improve Your Business’ Reputation

The Power Of... Negativity?

Negative reviews can be tough for any business owner to hear. You pour all that work into something only for it to be thrown back in your face, told it "isn't good enough", and, to top it all off, that review is now out for all to see, and there's nothing you can do about it. However, in an age when sincerity is extremely difficult to come by, it turns out that these reviews might actually have an important role to play after all.

>>>To find out how you can use bad reviews to your advantage, visit https://kyriossystems.com/post/cultivating-word-of-mouth-marketing<<<

In fact, in the current moment, bad reviews actually could be essential to the success of your business, or, at the very least, to the establishment of a positive reputation online.

But wait, you might be thinking, don't bad reviews give customers the wrong impression about my business? The answer: yes, but only if you don't know how to leverage them to your advantage!

Kyrios Systems recently published a new guide on how to take bad reviews and spin them into something positive, assuming there is nothing you can do to prevent them in the first place. The guide is a great resource if you are looking to cope with bad reviews, so let's take a look inside together!

Why Are Bad Reviews Important?

Fake reviews are not as common as they once were following sanctions enacted by Google to slow the deluge, but even so, many customers still harbor a lingering distrust of businesses that appear “too perfect”. This is where negative reviews can help with your business' reputation: by establishing credibility and rapport with potential customers.

This, Kyrios explains, is only half the battle, however. It is not enough to simply leave up bad reviews—the key is in the response to those reviews on the part of your business. Businesses that show a willingness to correct their mistakes and engage with customers even when their experiences were less than favorable tend to be looked upon in a much better light than those who only reply to good reviews.

Prevention Is Not Always Possible

Kyrios also clarifies that negative reviews are simply a fact of life when doing business online, and while preventing them in the first place is a preferable strategy, knowing how to deal with them when they do happen is equally important. In fact, they say, a customer is 17 times more likely to leave a review if their experience was negative.

Develop Your Method

These factors highlight the importance of review monitoring and the development of a systematic approach for handling reviews, the guide states. They share strategies not only to cope with negative reviews emotionally, but also to develop strategies around them so that they work more effectively as tools to build word-of-mouth awareness for your business.

Kyrios Makes Review Management Easy

Kyrios Systems has a platform that makes the above easy for business owners.

It allows users to set up a number of automated review monitoring features, including the ability to automatically reply to negative reviews and take corrective actions. The system can also contact customers who report a bad experience after a sale before they can leave a review in the first place, a key feature of their automation suite.

As an all-in-one business management solution, Kyrios includes a range of other features designed to streamline the customer relationship management experience, from the consolidation of communications to the creation of automated customer profiles on the CRM system.

Read More From Kyrios!

With help from Kyrios, you can easily become the master of the negative review!

For more information about the Kyrios platform, or to read the full guide today, visit https://kyriossystems.com/post/cultivating-word-of-mouth-marketing