Is visual branding important for your business? That’s a resounding YES, according to creative agency, LO:LA. Check out their guide on the benefits of making it part of your marketing strategy!
How visually compelling are your website and social media pages? We often forget that over 80% of a campaign’s success depends on visuals. This is particularly true for your website. People want to visit a website that is easy on the eye, not hard on the head.
Since most people are visually oriented, it’s so important that you pay particular attention to your visual branding, such as your color, typography, and shapes and materials, to improve your brand awareness.
Thankfully, there’s an article you can read to help you further.
LO:LA, a trusted full-service advertising agency, has a blog titled, “7 Benefits of Visual Branding for Your Business,” that can help businesses improve their online visibility by encouraging them to embark on visual branding as a proven way to make a good first impression. Visual branding is sometimes considered “shallow” when compared to the actual service being provided. However, eye-catching visual content plays a crucial role in attracting and keeping site visitors engaged. Before considering enhancing user experience, you are encouraged to first consider the visual elements of your business pages.
Read the entire article at https://www.thelolaagency.com/2023/05/13/7-benefits-of-visual-branding-for-your-business/
LO:LA's guide emphasizes that consumers rely heavily on their first impressions to determine whether they would build a relationship with your business. A poorly designed website with jarring colors and unreadable fonts will most likely have an abysmal click rate. What's more, users who visit a visually underwhelming site may feel that the business is fake and will be hesitant to continue exploring the site.
It is therefore important that you take the time to make a great first impression with your website. With more than 80% of the success of digital marketing efforts being contingent on visual content, it's vital to ensure your marketing strategy encompasses the use of typography, colors, imagery, and graphic elements, LO:LA says.
Today’s consumer wants to interact with websites that are both easy to navigate and visually compelling. LO:LA shares that one way to improve visual branding is by correctly using colors to convey positive emotions. For example, yellow is often interpreted as a happy color, while blue can mean loyalty or sadness. Using the right color combinations can significantly impact a business’s visual brand, the expert explains.
It makes sense, right? It would seem weird if you’re selling cute crocheted items for grandmothers on a website decorated with skulls and crosses and painted all in black. Your visual branding should always align with your company’s products and services.
The report points to various advantages of using visual branding, such as simplifying customer experience, building customer loyalty and trust, and turning more site visitors into customers.
LO:LA combines substantial agency experience with “outside the box” thinking of an independent shop. The agency offers brand strategies, content, and digital campaign marketing.
Go to https://www.thelolaagency.com/2023/05/13/7-benefits-of-visual-branding-for-your-business/ so you can learn more.
