Find out what it took for BB3 Advertising, a 21st-century beacon of innovation, breakthrough creativity, and agility to reach rockstar success in a crowded industry.
While there is no shortage of ad agencies or media buyers out there, the trick is in finding a firm that understands your company's needs and can execute on your goals. Blending data and analysis with innovative, response-driven campaigns, BB3 Advertising is redefining the MarCom mix, leaving traditional shops in its wake.
Is it time you put the best in the business to work for you? Learn more about BB3 Advertising and book your consultation at https://www.bb3advertising.com
In the competitive landscape of advertising, where industry titans dominate, BB3 Advertising stands as a beacon of innovation, agility, and success.
At the forefront is Ariel Brooks Benz, a visionary who looked beyond the gleaming facades of New York and LA to redefine the essence of an advertising agency. This is the story of how BB3 disrupted the industry and earned its place on the Inc. 5000 list.
Ariel's journey began within the traditional agencies of Manhattan and LA, where she honed her craft, transitioning brands to direct-to-consumer models and embracing the shift from traditional TV to streaming platforms.
"I saw the industry's Achilles' heel—outdated systems, lethargic decision-making, and a reluctance to seize new media," Ariel reflects. With a resolve to challenge these norms, she founded BB3, aiming to blend the agility of a tech startup with the strategic acumen of Madison Avenue's elite.
Ariel's inaugural mission was to forge a team united by entrepreneurial zeal, a collective that would champion each client's vision as their own. "We built a culture where everyone has a stake in our clients' success," Ariel shares. This ethos became the cornerstone of BB3, offering a level of personalized service that outstripped the capabilities of larger, more hierarchical agencies.
BB3's portfolio is a testament to its success. Ariel recounts, "We started with a seasoned TV client and quickly delivered results that cemented a partnership spanning over a decade."
The agency's journey has been marked by triumphs, like propelling a digital-only client to TV stardom with sales hitting the million-dollar mark within months. "They wanted to be our number one client, and we were as committed to their success as we were to our own," Ariel states proudly. However, the path wasn't devoid of setbacks. Ariel admits, "Our venture into influencer marketing for a Medicare client was met with regulatory hurdles and the unpredictability of influencer partnerships. It didn't hit our targets, but it reinforced our client's belief in our innovative spirit and laid the groundwork for a stronger campaign in 2024."
BB3's narrative is one of overcoming the complacency that afflicts many established agencies. "We sidestepped outdated systems with new technology, enacted a flat management structure to deliver decisive action, and welcomed new media opportunities with open arms," Ariel asserts. This progressive mindset has consistently kept BB3's clients at the forefront of the industry.
What distinguishes BB3 is its steadfast dedication to client relationships and a nuanced grasp of omnichannel advertising. Under Ariel's guidance, the agency has cultivated an environment where adaptability is second nature, and strategic shifts are conducted with meticulous care.
BB3's story is more than just a spot on the Inc. 5000 list; it's a narrative of ambition and reimagining the possible. With Ariel Aiyana Brooks Benz at the helm, BB3 is set to forge ahead in its quest for growth, innovation, and continued disruption in advertising. For those captivated by BB3's groundbreaking approach and its compelling success stories, more insights await at https://www.bb3advertising.com
