LO:LA, one of the leading creative agencies in Los Angeles, shares its tips for building a strong brand and creating an emotional connection with your customers. Read its new article today!
How much of your revenue comes from repeat purchases? Probably, more than half.
Brand loyalty is essential for your growth. A strong brand is what makes you stand out from the competition. It makes clients ready to pay more for your products and tell their friends about you. However, it’s not only important to have a well-known brand name, but also to create an emotional connection with your customers.
LO:LA, a leading El Segundo marketing agency, outlines the key strategies you can use to increase customers’ emotional engagement in its new article.
Read the full article at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
A study by Motista revealed that emotionally engaged customers have a 306% higher lifetime value and 71% of them would recommend the brand they have an emotional connection to. LO:LA states that in addition to positive word-of-mouth and increased lifetime value, emotional engagement leads to higher loyalty, a willingness to pay more, and forgiveness, which means customers are more likely to continue supporting the brand after having a negative experience.
LO:LA suggests a holistic approach for creating loyal brand advocates, covering customer experience, communication, and feedback, as well as a strong brand identity.
One of the strategies offered by the agency is personalizing the customer experience to help your customers feel understood. This can be done through targeted, data-driven marketing campaigns and individual product or service recommendations.
Another approach is empowering and educating your customers through useful and engaging content. By offering resources that help them solve their problems and address their concerns, your company can position itself as a trusted expert in its field and create loyalty.
“Emotionally engaged customers are customers who have a strong emotional connection with a brand, and they are more likely to be loyal and have a higher lifetime value than customers who are not emotionally engaged,” the report states. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
LO:LA is a creative agency with roots in London and Los Angeles, based on the concepts of nimble, outside-the-box thinking and intelligent collaboration. If you're looking for a full-service marketing solution, you will benefit from the company’s “Brand in a Box” package, which focuses on creating a clear brand voice and strategy for consistent messaging across all channels. The service can include content creation and communication guidelines, various creative deliverables, identity design, UX and UI design, SEO strategy, paid ads, and more.
Read the full report and find out how LO:LA can help your business at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
