Caribbean-born pop diva KEBA has the GRL PWR anthem of the summer. The Miami-based independent chart topping artist has a new music video that speaks to women of color everywhere.
If you’re sick of seeing women of color as scantily clad backup dancers and eye candy for white men, then you need KEBA and her brand of pop. In her new music video, she flips the male gaze on its head and shows what the future of Caribbean pop looks like.
KEBA’s highly anticipated video for "Loco for the Coco" dropped on the 29th of June. If you’re a fan of KEBA and her distinct brand of Caribbean pop, you can now view the video on YouTube, where it is streaming exclusively.
Check it out at https://www.youtube.com/watch?v=_hmMG7VAs7E&list=PLfy8RndfQOyBs1sg-CHukVZk9cWlVuUe0&index=1
The Trinidadian singer has quickly drawn both critical and popular attention with her three debut singles "Somebody", "Pillow Talk" and now "Loco for the Coco". Fusing more conventional elements of R&B, soul and pop with the distinct beats, sounds and subversive energy of West African Calypso, you’ll love KEBA’s catchy yet entirely unique music.
With "Loco for the Coco", she hopes to cement her position as one of the most important new independent musical artists representing women of color like yourself in African diasporas in the Caribbean, US and beyond.
Taking inspiration from the playful yet bold quality of the song’s lyrics, which bravely deliver incisive social commentary and unapologetically delve into sexual agency, the video shows you a modern interpretation of the story of La Diablesse.
You may not know La Diablesse, or La Jabless, as it is pronounced by Trinidadians, but she is a notorious figure in Trinidadian folklore, a seductive yet scary ‘avenging angel’ figure; a woman who takes revenge on men who mistreat other women.
In line with the light-hearted wit that defines Calypso song making and KEBA’s own signature ebullience and style of lyrical repartee, the "Loco for the Coco" video gives this legend a modern twist, speaking directly to you about gender and race politics in a 2022 paradigm.
Through the video’s oneiric cinematography, hazy lighting and glittery costuming, KEBA powerfully embodies La Diablesse, and, in doing so, she both reframes the ‘objectified woman’ as an anti-hero for you and takes on the sexual fetishization of Black women.
KEBA matches her fierce lyrical energy and political prowess with her immense musical talent as a singer-songwriter and rapper.
Trevon Henderson, host of The Indie Seat, said of the "Loco for the Coco" video, “It’s you showing your body, you owning your body and you saying: ‘I know you’re crazy about it but it still belongs to me, my sexiness belongs to me, my femininity belongs to me’, and I think it’s one of those quiet anthems for women.”
If you’re looking for an up-and-coming singer-songwriter who crafts catchy girl power hits that really speak truth to power, you should start listening to KEBA.
Visit https://kebamusic.com if you want to start singing and dancing along to the next big thing.