Voices, the #1 resource in the voiceover industry, is sharing the intriguing results of their 2025 Annual Voice & Audio Trends Report.
It's that time again; the year is drawing rapidly to a close, and as it does, we must look back at the past 12 months, as well as ahead to where we might be going in the future. For Voices, the premier platform for voice workers of all types, this means the release of their annual industry survey, a valuable resource for anyone working in voice or audio.
To read it now, visit https://www.voices.com/landing/2025-voice-audio-trends
Voices is an authority in the industry, offering a home to gig workers and a platform where businesses can connect to qualified talent. Notably, they are also a reliable source of industry news, and are leveraging their many connections to collect valuable industry data. Let's look together at their most important findings from this year's survey.
This year, the survey revealed a number of key industry trends that Voices has compiled into a report for your perusal. By publishing the report, they hope to educate those workers - especially those working freelance - on where to focus their efforts to maximize exposure and secure gigs.
Among the key findings this year were the enduring power of the human voice to lend authenticity to any project, and the increasing value of multilingual content. The report also contains insights into AI voice software and the ways it is being used, successfully or not, in various industries.
When it comes to the first of these findings, Voices showcases industry trends which suggest that, in an era where AI voices are becoming increasingly dominant, real human voice work is steadily increasing in value. Consumers surveyed found marketing campaigns more authentic and trustworthy on average if they included a voiceover element, while businesses cited the ability to inject additional personality into the material as a significant benefit.
Multilingual content, on the other hand, is showing itself to be highly valuable in an international market context, especially when advertising online. Voices suggests that customers want to be advertised in their own language, not just in text form, but directly in the form of an authentic native-language voiceover.
These three findings demonstrate that, perhaps, the shifts we have seen over the past year have not been as seismic as they seem. While trends do certainly seem to point toward a rapidly changing market environment, it is important to remember that the human voice is irreplaceable and incredibly valuable - at least, for now.
The full report includes additional key insights and detailed metrics, a valuable resource that you can use to level up your voice career in 2025. Read the industry report from Voices now at https://www.voices.com/landing/2025-voice-audio-trends
