Are you looking to create a video marketing strategy that will help promote your business and generate leads and conversions? Look no further! Jay Palmer, Brisbane filmmaker, has put together 10 steps that will help you get started on the right track. Learn more: http://www.jaypalmer.com.au
Jay Palmer, a Brisbane-based filmmaker and cinematographer, offers these simple steps to help companies create a successful video marketing strategy. And it's all about preparing in advance, knowing what to look for, and knowing the right questions to ask.
Interested parties can learn more and his contact details at http://www.jaypalmer.com.au
Creating a video marketing strategy can seem daunting at first. But Jay Palmer encourages companies not to give up on video marketing too easily. He says that a video strategy is more important than ever, and by following some simple steps, businesses can take their marketing strategy to the next level.
Jay gives the following simple steps to follow.
1. Know the audience
Before planning a film/video, Jay asks, "Who is your audience?" Knowing the target demographic is essential to creating content that resonates with them. Once a business understands this, it is easy to determine the film/video's purpose.
2. Have a clear idea of the type of video required
Jay says there are several creative ways to tell a company's story, and having a picture of the type of video required aids in the creative process.
"How do you want to tell your story?" is an important question. It's always essential to have a clear idea of this as it will determine the type of video product required.
"Does your business need a short, sharp way of telling a particular story?" If so, a video ad might be the best way to portray this.
"Does your brand/business have a lot of information to tell, and you aren't particularly worried about the duration of the end product?" If so, the video might better suit interviews with interesting cutaways to tell the company's story.
A clear idea of the type of video required will help determine the right style and tone for the content.
3. Have a concept
Jay believes solid concepts are vital to creating compelling and memorable videos. He says, "It's always great to be clear about the message before reaching out to a creative as this aids in brainstorming and sets the project's foundation.”
4. Find the right filmmaker
Once the marketing team has a solid concept and target audience, it's time to start looking for a creative who will help bring the company vision to life. Creatives, in this case, refer to filmmakers, videographers, cinematographers/ DOP or director of photography, and directors.
It's always best to find the right creative for the desired project. Various filmmakers have different strengths, so it's best to do research before hiring.
5. Determine the scope of the project
"Depending on the complexity of your story," Jay says, "it's always best to speak to your chosen filmmaker to figure out the project scope. You and your filmmaker can determine how many deliverables you require to tell your story and what platform will house your video."
That means deciding on the following:
• How many videos are needed for a campaign to be effective?
• How long does the video need to be?
• What kind of filming and editing will be required?
• Which platform will deliver the company video - YouTube? A website? TV? Social Media?
6. Negotiate a contract
Once the company has found the right filmmaker or cinematographer, it's time to negotiate a contract that outlines the project's specifics, as it's always best to be clear on issues like budget, filming schedule, and deliverables.
"A clear contract is always best to work out before filming commences," says Jay. "There is rarely a generic cost when crafting a tailored video. The greater the budget, the more creative tools and crew will be at the filmmaker's disposal, which means a better product will be produced."
7. Finalize details and begin production
A contract would have clarified as much detail as possible by this stage, so unknown variables should be minimal.
Once everybody's happy with the concept and everything has been agreed upon in writing, it's time to execute the brief. Time to start shooting!
8. Plan for post-production
Producing a video from start to finish can take time. To reduce turnaround times, Jay requests clients to deliver succinct feedback within a specific time to avoid confusion.
9. Distribute the video
For Jay, this step is the most exciting part of the whole process. Once everybody's happy with the product, it's time to release it to the world!
Depending on the video style chosen, there are many different ways to distribute content -- from uploading it to YouTube or Vimeo to sharing it on social media platforms like Facebook, Twitter, Instagram, or TikTok through to broadcasting on the television.
10. Evaluate post-distribution results
After production, Jay advises marketing managers to analyze their results.
Some questions he suggests asking are:
• How did the content perform?
• Did it achieve its goals?
• Are there additional material for future shoots?
• What could be done differently next time?
He says, "Analyzing results will help improve video marketing strategies for future campaigns."
For anyone thinking of starting a video marketing strategy, these are the steps to take. By following Jay's tips, a marketing team can well be on their way to creating successful video content that engages a target audience and drives conversions.
To learn more about Jay Palmer, go to http://www.jaypalmer.com.au
Jay is an award-winning filmmaker, cinematographer, videographer, and DOP based in Brisbane, Australia, and can travel throughout Australia and internationally. He has won two Australian Cinematography Society (ACS) awards for Queensland -- Bronze Award in 2015, 'Web Content & New Media' category. Silver Award in 2020, 'Corporate - Branded Content, Education and Events' category.
His past clients include Transurban, Queensland University of Technology, & Bee One Third honey.
Jay Palmer. Specialising in Online Content, Television Commercials, Social Media Ads, Corporates, Lifestyle Filmmaking, Fashion Films, Music Videos, Videography / Video Production, and Web / Creative Content.
Watch Jay's Showreel: https://vimeo.com/735314809/b0c2cc32ab?fbclid=IwAR1H993SX_BvTonEGvjUavXOQn8xEXtLy2E4XmxuHbhJuYJfwpAXYWvTqLM
