Brand Equation, a national brand consulting and digital marketing agency, has announced the opening of their new marketing agency location in Raleigh, North Carolina says Lane Houk, Managing Partner at Brand Equation.
January 5, 2018 - Raleigh, NC
Brand Equation, a national brand consulting and digital marketing agency, has announced the opening of their new marketing agency location in Raleigh, North Carolina says Lane Houk, Managing Partner at Brand Equation. “We are excited about our expansion into the Research Triangle region as we continue our growth serving businesses throughout the Southeast United States with their branding and digital marketing needs.” With its new Raleigh location, Brand Equation will focus on serving the Raleigh, Durham, Chapel Hill, Wake Forest, Cary, Garner, Knightdale, Triad and Charlotte markets.
About Brand Equation
Brand Equation is a full-service brand consulting and digital marketing agency with core competencies in brand creative services, custom software solutions, project management, digital analytics and reporting, executive reputation management, business reputation management; website development, mobile websites, mobile apps and full-scale e-commerce websites; local and mobile marketing, SEO, social media and online advertising platforms.
Brand Equation helps its clients maximize profits and grow their business by evaluating their customer experience, business systems and use of technologies, digital marketing, reputation management, sales funnels, and client conversion and retention processes. As subject matter experts, Brand Equation employs proprietary methods and strategies that produce measurable, predictable results.
Because Brand Equation’s proprietary approach is so targeted and effective, Lane Houk reported that they intentionally limit the number of clients taken on in any given industry niche and geographic market.
Multi-Location Specialists
Brand Equation has special expertise with multi-location systems, franchises and businesses. With our unique multi-location knowledge, strategies and digital marketing technology stack, we help multi-location health systems, businesses and franchisees get found online by their target audience(s) in local searches including Google search, Maps search, Mobile search and Social Network searches along with Display Ad campaigns driving new business and the bottom line.
Business enterprises that operate multiple locations have specific challenges in properly managing their location data, also referred to as the NAP, short for business Name, Address and Phone Number, and the location’s online reputation. Lane Houk reported that over 90% of all multi-location business owners he meets with have moderate to significant issues with their website, online NAP consistency and online reputation for most if not all of their locations. “Most businesses do not have their website properly setup and coded with their locations and each location’s specific NAP data set plus it’s related online reputation,” reported Houk. “We counsel our clients that ignoring the location data and reputation of each location can and will have incredibly negative consequences. The problem is that these business owners are not aware of how much these issues are really costing them” said Houk. “It comes down to an issue of they don’t know what they don’t know” he said when referring to the fact that business owners don’t know and can’t quantify how much business they lose to the competition when their own business location(s) are not doing well online in local desktop and mobile searches by their target audience.
About Lane A Houk
Voted as one of Florida's top business leaders by Gulf Shore Business in 2008, Lane Houk is the Managing Partner of Brand Equation. Lane is also a Level 6 Google Local Guide and a frequent guest speaker to small and large groups of business owners, health system executives and other professional groups on various branding and digital marketing principles and strategies.
Being found online with a 5-star reputation is likely the most important factor to sustainable growth year over year in the new digital economy. 90% of consumers read online reviews before visiting a business and 74% of consumers say that positive reviews make them trust a local business more. Brand Equation has proprietary reputation management and reputation marketing software which helps its clients proactively build a 5-star brand and leverage that five-star reputation to grow through increased conversion rates.
