ScottHall.co, digital growth and marketing content consultancy, is helping today’s business owners keep up to date with the latest social media marketing trends by launching a new guide.
Are you a business owner who's struggling to make heads or tails out of today's social media marketing methods? Things have certainly changed since Facebook debuted and it's leaving many feeling unsure of how to proceed. Fortunately, Scott Hall is here to help.
Digital Growth and Content Marketing Specialist Scott Hall has released an industry guide to social media marketing. Titled “The Best Social Media Marketing Strategies for 2021”, the guide helps business owners keep up to date with the latest developments in a marketing channel that continues to experience a 10% year over year growth in active users.
See what Scott has to say about today's trends at https://scotthall.co/best-social-media-marketing-strategies
If you're looking to leverage this increasingly important marketing channel, you can turn to the guide for foundational direction and the strategic insights you seek.
For more on Scott Hall, visit https://scotthallco.business.site/posts/7343226107687319061
The ScottHall.co guide is divided into sections to help you form the cornerstones of an effective plan. These sections include appropriate goal setting, choices in key performance indicators (KPIs), content direction and the importance of a fluid approach to campaigns and other activities.
Above all, states the report, your social media marketing activities must be rooted in goals that align with your company’s overall business model. Goals should always be reasonable, achievable, and measurable. Once your goals have been set, KPIs, content and all other tactics will naturally fall into place.
Goals that you can consider include increases in brand awareness, sales and leads, fans and followers, community engagement and website traffic. When your primary goals have been established, it's time to move on to audience research.
Within today’s digital arena there are several data and analytics tools you can implement to ensure your target audience research is easy and accurate. A recent study revealed that of 250 business executives, 72% currently rely on social media as a source of data-driven decision making. With platform analytics improving every day, you have a wealth of valuable information at your fingertips.
Once your target audiences have been identified and their wants and needs are understood, you can begin setting meaningful KPIs. KPIs can include reach, clicks, engagement, hashtags, organic vs. paid likes and sentiment analysis. The guide cautions against using your number of followers as a KPI because vanity metrics such as those rarely paint an accurate picture of audience engagement.
You might have noticed that the introduction of TikTok, Snapchat and Instagram Reels has led to a big change in the way today's audiences consume content. To ensure your videos and any other content stays on track and does what it's designed to do, you might want to create a content style guide. Your style guide doesn't need to be too comprehensive, but it should dictate brand-aligned font pairings, color palette and filter options, and your voice. Platform-specific content that is consistent in structure keeps your audiences entertained while crystallizing your branding.
With the release of his recent guide, Scott Hall aims to help you provide your target audiences with innovative experiences that build community and drive valuable long-term loyalty.
Are you ready to make your 2021 social media marketing strategies count? Visit https://scotthall.co to find out more.
