If your brand is in the midst of a public perception crisis, try some of these tips from El Segundo-based creative marketing agency LO:LA!
Almost all brands go through a slump in their perception at some point in their existence. The brands that persist, however, are the ones that take measures to address these dips in reputation. If your brand is stuck in the court of public opinion, LO:LA has some tips to try and help you get out of it!
The El Segundo-based creative marketing agency's new six-step guide is designed to help your brand reposition itself and improve its public perception. The guide heavily emphasizes the customer and their wants and needs when making branding decisions.
Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more.
A recent study by Medallia found that 64% of global consumers have avoided a brand because of a bad experience they’ve had with them in the past. In the same study, 47% of respondents claimed to have avoided a brand altogether based solely on its online reputation and social reviews. These numbers demonstrate the importance of positive public perception, and with its new guide, LO:LA is trying to give your brand an edge over its competitors.
According to the guide, for your brand to rectify its negative perception, its needs to first identify the cause of it. This can be determined by conducting market research, asking for customer feedback, and reviewing products and services.
Next, your brand needs to develop a positioning strategy that addresses the issue in a way that satisfies your customers and rebuilds trust. As part of this strategy, your brand might refine its messaging, modify its products and services, or adjust its target audience.
In applying this strategy, the guide recommends that your brand be consistent with its messaging, visuals, and customer experience across all channels. Moreover, the guide encourages your brand to leverage its partnerships with influencers and other organizations that would help build credibility and respect. Progress should also be tracked so that your brand can adjust its strategy as needed.
“If your company is experiencing poor brand perception, there are several things you can do to positively affect it,” said a spokesperson for the company. “By dedicating the time and effort you can build your brand’s reputation. Just stay committed to your brand positioning strategy and be patient as you strive to improve.”
If your brand needs help repositioning itself and repairing its public perception, the team at LO:LA has lots of experience turning brands around. Their creative marketing experts can help you narrow down your brand's identity, voice, and messaging. They can also help you define your audience and improve your channels for communicating with them.
LO:LA has assisted several companies with their branding efforts, most recently JOYFULL, FRESH BROTHERS, Complice, West Basin, and GOODCOOK. Case studies detailing the methods they used and the results they achieved are available on their website.
Put your brand back in a positive light again by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
