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Business growth strategist and thought leader Lindsay Angelo recently shared some thoughts with Strategy Magazine on the future of brick and mortar retail and consumerism to provide brands and entrepreneurs with knowledge about the latest innovations in frictionless shopping.
Go to https://strategyonline.ca/2021/02/17/the-force-of-frictionless-retail for more information.
In the interview with the Canadian business magazine, Lindsay focuses on the latest developments in the retail sector and the gradual integration between online and on-premise shopping. This trend is buoyed by innovative technology and retailers’ strong commitment to creating engaging customer experiences in an era marked by a global pandemic.
A recent example of a retailer testing the concept of expanding the connections between digital and physical shopping is Alimentation Couche-Tard. The Canadian convenience store operator has teamed up with McGill University to create an innovation lab for frictionless technologies.
Although the lab resembles a typical Couche-Tard store located on the university campus, customers pay for their purchases using an app instead of going through the traditional checkout process. Shoppers use the app to access a specially designed Connecté section to pick their items that are being recognized in real-time to enable a contactless checkout.
The launch of Couche-Tard’s frictionless store follows the example of retail giant Amazon, which launched Amazon Go in 2018 as part of its evolution into a more innovative and customer-friendly retailer.
Following that, the Amazon One concept was introduced in some of the retailer's physical stores to allow shoppers to use their palms on a scanner to pay for their purchases. These innovations in convenience and grocery technology, eliminate the need for lining up at the checkout counter, letting contact-free technologies run the entire shopping process.
Lindsay says: “Given that Amazon has paved the way for it, and what they have in store, anyone in the convenience or grocery business is acting pre-emptively and trying to think through, how are we going to compete against that in the future?”
Named a top innovation leader to follow and one of 425 Magazine’s Women to Watch, Lindsay is recognized for her disruptive insights on the future of consumerism, innovation, and growth. She provides brands with consumer and shopper insights consulting services to help build a successful growth strategy.
Wondering what the future holds for brick and mortar retail stores post-pandemic? Or ready to explore innovative opportunities and ideas that will transform your business? Contact Lindsay now to embrace a tech-fueled, customer-focused approach to gain a competitive edge.
Visit https://lindsay-angelo.com or https://www.instagram.com/lindsangelo/?hl=en to learn more about her work.
