Marketers, This New AI Tool is Capable of Writing Sophisticated Creative Briefs

Oct 28, 2024

Semper Ads harnesses AI to drive digital success. Recently, sealed an exclusive partnership with BriefLogic AI and Semper Ads are giving away 10 free custom creative briefs for the Beta release of their creative brief writing AI.

Good content starts with good content briefs. After all, writers can only work with what they have. Think of a baker with only two ingredients trying to bake a cake or an electrician told to fix an entire power grid with just a screwdriver. It is possible, but it will take more time and require plenty of revisions and back and forth.

It’s crucial that you lead your advertising campaign with the right content brief, and there's now a specialized AI designed to help you craft the best ones!

Learn more at https://semperads.com/services/

What's New in Creative Brief Writing

Semper Ads founder Brett Jones recently announced an exclusive partnership with BriefLogic AI to strengthen its AI-enabled services. Through this move, Semper Ads' clients can now enhance creative brief crafting with a generative AI designed to create work that's leagues better than what ChatGPT can produce.

AI-Powered Creative Briefs

Jones discusses the reasons for the partnership in a conversation with Tony Stanol on Advertising Champions with Daily News Network. He explains that the partnership helps mid-market to large companies use AI correctly to augment their current marketing strategies. Specifically, business leaders can now create more comprehensive creative briefs to give to their in-house marketing team or freelance content writers.

As Jones mentioned during the interview, "Semper Ads is powered by technology like BriefLogic AI One, the industry’s first tool to help marketers write the best damn briefs of their careers, which serves as the 'prime prompt' that informs all other prompts in the GenAI supply chain."

Check out the full interview at https://dailynewsnetwork.com/2024/shows/advertising-champions/advertising-champions-with-brett-jones-of-semper-ads/

The Cure for Bland AI Briefs

New research by Salesforce suggests that 75% of generative AI users look to automate tasks for work communications, particularly in creating creative brief outlines for their companies. However, Jones explains that popular AI tools like ChatGPT are not yet fully capable of generating high-level creative briefs.

"AI has impacted all areas of creative work, from content writing to voice acting, and now brief writing," Jones said. "Agency folks know that good work is only possible with a coherent creative brief, and this is something most AI tools today struggle with—something that this partnership with BriefLogic has solved."

Get Access to the Beta

Are you ready to transform your brief craft using advanced AI?

In line with the announcement and to celebrate its first anniversary, Semper Ads is giving away 10 free custom creative briefs with BriefLogic AI. Visit https://brieflogic.com/ or https://semperads.com if you want to know more.


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