An industry report that examines the roles in-house marketing teams and outsourced marketing agencies play within today’s niche industries was released by B2B business development agency Kyber Digital.
If you're a business owner, you've probably wondered about the role marketing plays in achieving overall goals, and whether it's better to build an in-house team, assign the job to your assistant, or contract out to an agency. The experts at Kyber Digital knew you were looking for information on this subject and have already produced their report.
International B2B marketing and business development firm, Kyber Digital, headquartered in Philadelphia, Pennsylvania, has released an industry report that examines the benefits and drawbacks associated with in-house marketing teams and outsourced marketing agencies.
Visit https://www.kyberdigital.com/post/hiring-a-marketing-agency-vs-in-house-marketing-the-pros-and-cons to find out what's the best option for your company!
Titled “Hiring a Marketing Agency vs In-House Marketing: Pros and Cons,” the report provides a comprehensive look into both business models to provide you with the information you'll need to properly evaluate your options.
If it's time you invest in the marketing activities needed to grow your company, you may not have the information required to make cost-effective decisions. To facilitate this process Kyber Digital has released a report that outlines key considerations.
The report notes there is no one-size-fits-all in the field of marketing; every strategy and resulting campaign is unique to its sector and company goals.
The author looks at creative strategizing, communication, marketing team perspective and cost to determine pros and cons.
Beginning with strategy, the report says that a marketing agency will dedicate a team of unbiased professionals to identify and leverage your company's strengths, and create compelling strategies and consistent branding as a result.
The report also points out that marketing agencies bring years of training and expertise to the promotional mix. Agencies retain top talent in areas such as SEO, social media, content, and graphic design which most small to mid-sized businesses would be unable to match.
Marketing agencies do not, however, exist to serve one client only. Because of this, companies that work with agencies will not experience the same level of direct communication as those with an in-house team down the hall.
Companies that build an in-house marketing team benefit from a department that has extensive company knowledge.
But while the department brings a deep understanding of their company, they risk developing tunnel vision which can hinder branding and make it difficult to conceptualize new and fresh ideas. These teams can also sit relatively idle during hiatus periods, increasing your overall costs and lowering returns on investment.
If you specialize in a niche area within the contracting or manufacturing sectors, and your goals are rooted in growth and business development, you will find that partnering with a dedicated marketing agency is the more beneficial choice.
Large corporations able to devote significant budgets to in-house marketing teams may choose to go this route for the convenience it provides and turn to outsourcing when necessary.
With the release of their report, Kyber Digital helps clarify the roles in-house marketing teams and outsourced marketing agencies play in the marketplace to help you make a favorable decision that optimizes both benefits and returns.
If you're ready to pursue the next step in your business venture by focusing on marketing, visit https://www.kyberdigital.com/post/hiring-a-marketing-agency-vs-in-house-marketing-the-pros-and-cons to learn more about Kyber Digital, and how they can ensure you achieve your goals.
