Top Miami PR agency Manderson PR (347-907-9291) helps corporate and non-profit organizations showcase their LGBTQ2+ and minority-inclusive core beliefs to customers and their client base through mindful branding strategies that resonate and deliver.
You're a CHRO, Chief People Officer, or you hold a leadership position within your company. In that case, you know that a diverse, inclusive, and equitable workplace culture benefits your organization in various ways. You undoubtedly have vital LGBTQ2+ initiatives to prevent discrimination and maintain a welcoming, engaged, high-performing team.
Reach out now, and set up a consultation with the experts at https://mandersonpr.com
Despite these benefits that more and more organizations are becoming aware of, companies are still focusing on the LGB portion of the spectrum of diversity while turning a blind eye to the TQ2+ part of the scope. Either because they don't know how to implement these supports or they feel their efforts are sufficient.
Suppose your company rejects that kind of thinking and has done the work that ensures every employee feels welcome, supported, safe and respected when they come to work.
In that case, prospective employees in the transgender and gender non-conforming populations must know you're not just throwing terms around to create the illusion of a welcoming workplace.
When you uphold values and principles rooted in an inclusive and equitable employee value proposition (EVP), you open yourself up to a broader range of talented individuals who'll feel safe being their authentic selves at work.
Amid pandemic-related lockdowns, many employees began reassessing their careers. Those concluding their workplace environments didn't align with their values left. This led to the Great Resignation, after which unemployment sunk to a 15-year low. This talent crunch left many companies struggling to maintain production to meet revenue and profit goals.
Those in the labor market that knew which companies were welcoming and inclusive and that practiced what they preached were the ones that attracted talent and retained it.
Therefore, a strong branding strategy that successfully promotes your company's inclusive culture is essential.
A newly launched branding service at Miami agency Manderson PR helps you highlight your leadership role in creating healthier, more welcoming workplace environments.
With comprehensive DE&I policies becoming a key concern among employees and prospective talent, it's crucial companies and organizations that uphold these principles showcase their commitments.
With the provided guidance and leadership, Manderson PR will help you communicate your company's trans and non-binary affirming DE&I policies and EVPs to the valued audiences you want to reach.
Recent research conducted by global management consulting firm McKinsey & Company says half of US transgender employees say "safety" and feeling comfortable in the workplace are their key concerns.
This same research reveals companies that create inclusive workplace cultures are more likely to report a 59.1% increase in creativity, innovation, and openness and close to 40% better assessment of product or service interest and demand.
These are just a few reasons a solid public relations campaign showcasing your leadership is so important.
Manderson PR will help you develop a brand strategy that includes content, media relations, and social media marketing that promotes your workplace culture. Whether it be the trans, gender-non-conforming, cisgender, or non-binary audiences, proper guidance is provided to help you build trust, facilitate stakeholder connection, and improve talent acquisition and employee retention across all demographics.
Wayne Anderson, Executive Director of Manderson PR, says, "We serve our clients through our internal culture that we've carefully cultivated. We then utilize our collective talents to execute each campaign by forging authentic and creative strategies uniquely customized for each client. So whether you are a non-profit or corporate enterprise, we're here to help you build compelling strategies that resonate with desired audiences and deliver results."
Miami's Manderson PR helps you communicate your commitment to all areas of DE&I in an authentic and brand-aligned way rather than just a tokenistic.
Let your audiences know you're an employer that welcomes and supports transgender and gender non-conforming talent. Connect with Manderson PR at https://mandersonpr.com and let's get started.
