What dermatologists and plastic surgeons need in 2024 is a smart, sustainable strategy. By creating engaging content in various formats, you can increase visibility, attract more patients, and achieve long-term growth without relying on traditional ads.
Over the last few decades, it seems like all the consumers have been trained to ignore advertising so effectively, it might as well not even exist most times.
That's why, as a dermatologist or a plastic surgery clinic, in 2024 you'll need to find innovative ways to stand out without relying on conventional ads. One of the most effective strategies is through multimedia content marketing, which provides valuable, engaging content that your potential patients will appreciate.
If you've ever searched your own industry online, you know that it's competitive, and there are usually only two ways to get listed at the top of the search results.
The easy way is to buy a spot - but that comes with a "Sponsored Ad" banner, and as a result, most potential customers skip right past your links without even looking.
The only other way to reach the top is to have the best, most interesting, most relevant, highly trustworthy content about the topic being searched for... and that's easier said than done, just look at the competition.
That’s where a comprehensive multimedia content strategy comes into play, helping your clinic get noticed without resorting to paid ads.
Multimedia content marketing might sound like a big task, but the process can be surprisingly hands-off for busy dermatologists. The key to success lies in partnering with professionals who can handle everything for you, from market research to content creation and distribution.
The process is straightforward: you provide the URL of your clinic’s website, and the rest is taken care of. While you can offer input on keywords, services, and topics, the heavy lifting—creating high-quality content that resonates with potential patients—is managed by experts. Once the content is ready, you’ll have the opportunity to review and approve it, ensuring it aligns with your clinic’s brand and standards before it’s published across a network of trusted sites.
Answer this quick question: What's your preferred form of information, when you're searching for a new brand, service, product, or professional online? For some people, the only answer is official press releases, while others like informal blogs or podcasts. However, for the speed readers, often slideshows and infographics take the top spot, and for some, nothing will do but short videos.
There's a lot of options - and here's the problem, what if someone who prefers blogs is searching, and can't find info about your company in a blog? They could click a link from someone else, and you would miss out.
A well-rounded multimedia content strategy covers all bases. By producing content in multiple formats—articles, blogs, podcasts, slideshows, infographics, and videos—you ensure that your clinic is visible to everyone, regardless of how they consume information. This omnipresent approach increases the likelihood that potential patients will find and engage with your content, no matter their preferences.
A strong multimedia content strategy isn’t just about immediate results - it’s about building long-term, sustainable growth for your plastic surgery or dermatology clinic. As your content accumulates over time, your clinic’s visibility will continue to improve, leading to higher rankings across a wider range of keywords.
The evidence shows that while each campaign improves your visibility a bit, the effects are cumulative, so the more content you have, the higher you rank for more keywords, and the more of the top-ranking pages will lead back to your website.
With a single campaign, you can probably rank highly for a few keywords, depending on how competitive the industry is in your area. With a sustained campaign though, you can rank at or near the top for even the most competitive industry keywords - and you can absolutely dominate the less-competitive options.
Marketing your plastic surgery or dermatology clinic effectively in 2024 means moving beyond traditional ads. By focusing on creating engaging, high-quality content that meets the needs of your potential patients, you can build a strong online presence that drives growth and success for your practice.
This content is provided in partnership with CustomerFlick and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of CustomerFlick and do not necessarily reflect the views or policies of any other individual, organization, or entity.
