Does your business have a content marketing strategy in place? If not, you risk leaving substantial revenues on the table. Content marketing experts Hargroves Helping Hand Media-Group explain how this strategy optimizes your online visibility, and your ROI.
Is that PPC campaign you were convinced to launch costing you more than it's delivering? Digital agency Hargroves Helping Hand Media-Group, experts in content marketing, explain why slamming your desired customers with pop-up ads that interrupt the videos or blogs they're trying to engage with can hurt your business more than help it. Instead of pushing your messaging at your audience - creating frustration and ill-will - give them what they're searching for: timely and relevant information that engages, informs, entertains, and converts.
Get a Done-For-You content strategy developed by Hargroves Helping Hand Media-Group, (HHH Media-Group) and have your business featured on MSN, ABC, Business Insider, YouTube and hundreds of other high-profile sites. Learn more at http://www.hargroveshelpinghandmedia.info
While a key component in any 2025 marketing communications plan needs to be a content marketing strategy, the experts at HHH Media-Group say they're surprised by the number of businesses not putting the power of this strategy to work effectively.
Done right, your content marketing strategy will deliver a substantial increase in organic traffic within 30 days, without blowing your budget. In fact, content marketing costs far less than traditional advertising methods for a better return on investment (ROI), and a full range of collateral benefits, too.
HHH Media-Group helps you build a strong digital presence through news articles, blogs, podcasts, infographics, slideshows and videos deployed across hundreds of high-profile platforms featuring your business and the key messages you want to convey. This quickly establishes you as a trusted expert in your segment, increases visibility among your target audiences, and puts you top-of-mind when customers are ready to buy.
Did you know that 75% of B2B businesses claim they have a content marketing strategy in place, yet only 40% have a formally documented one?
Businesses with a defined content plan see significantly better results than their counterparts, attracting a greater portion of the audience and generating more leads. And once your content is up and attracting clicks, it's there for good, continually driving audiences to your website.
PPC and traditional campaigns? Once they wrap, so does any traffic they might have generated. This means you'll need to start again with a brand-new campaign, shelling out more money for traffic that may or may not materialize. And if it does, it's in fits and starts, and if there's one thing we know about successful branding, it's that you can't confuse your audience with messaging that comes in fits and starts. This is a key reason why budgets devoted to the old way of doing things are quickly depleted, often with disappointing results.
A spokesperson for Hargroves Helping Hand Media-Group explains:
“Content authenticity is important to 90 percent of consumers when deciding which brands they like and support. This is an approach that generates three times more leads per dollar spent than traditional advertising and costs 62 percent less.”
A formal content strategy can increase brand awareness by 84%, boost demand and lead generation by 76%, and raise revenues by 58%.
And there's more.
Almost three-quarters of consumers say they prefer learning about a business through blog posts rather than ads. Companies that maintain a blog attract 55% more website visitors than those that don’t, and nearly 90% of marketers report video content improves viewers’ understanding of their products or services.
Is it time you got in on this results-generating machine?
With 70 to 80% of internet users ignoring sponsored ads in search results, this is not where you want to devote your budget. Multichannel content, on the other hand, attracts qualified traffic, organically. This means people are clicking on your content because they want to, and are visiting your website because they're interested and want to know more. When they're ready to buy, it's you they'll remember and choose to do business with.
Looking for receipts?
A medical device brand that implemented HHH Media-Group’s DFY content strategy increased traffic by approximately 20,000% - yes, you read that correctly. This boost in traffic led to an increase in sales from $48,000 per month to $735,000 per month and an overall increase of $8,300,000 in yearly sales.
HHH Media-Group helps you achieve sustainable, long-term growth through a tailored, evergreen content strategy that informs, engages, and converts in-market audiences - more effectively, and at a lower cost, than traditional advertising - helping your business become the local go-to favorite while giving you the competitive edge you deserve.
Ready to see if your business would be a good fit?
Learn more about Hargroves Helping Hand Media-Group by visiting http://www.hargroveshelpinghandmedia.info