Nano Announces BTE Hearing Aid Technology Positioned To Benefit “Healthy Agers”
Nano Hearing Aids announces behind-the-ear (BTE) hearing aid technology designed to meet the needs of healthy agers – adults 55+ leading active, socially engaged lives.
Nano is highlighting the role its rechargeable play in supporting a growing population of adults who remain physically active, socially engaged, and independent into their 70s and beyond. With hearing loss known to impact cognition, relationships, and quality of life for older adults, accessible and user-friendly hearing devices can help remove barriers to healthy aging.
INDUSTRY TRENDS REFLECT CHANGING PERCEPTIONS OF AGING
This recent move comes as Nano Hearing Aids recognizes the evolving needs of older adults defying outdated stereotypes of aging, which often cast them as sedentary and helpless. These outdated views were famously portrayed in TV commercials featuring taglines like “I’ve fallen and I can’t get up,” or “Where’s the beef?” – examples of how aging has often been associated with frailty or dependence.
Research published in highlights the emergence of the “healthy ager,” a demographic marked by optimal cognitive and physical functioning. The study reveals that participants 65+ reported higher ratings across areas of well-being that included purpose, social engagement, and community than any other age category.
“Today’s older adults are living longer, working later, and staying more active than previous generations. Our BTE hearing aids are an example of a model designed to fit into this lifestyle. They’re secure, comfortable for all-day wear, and feature intuitive controls for easy adjustments,” says Dan Thomas, Vice-President of Operations. “We’re committed to providing cutting-edge solutions we know can enhance the quality of life for our customers without compromising on affordability.”
AFFORDABLE OTC HEARING AIDS WITH ADVANCED TECHNOLOGY
Since the FDA finalized regulations in 2022 allowing over-the-counter (OTC) hearing aids to be sold without a prescription, consumers have gained easier access to affordable solutions for perceived mild to moderate hearing loss. Nano’s rechargeable, Class I BTE models reflect this shift, offering high-performance features like noise reduction and feedback management at prices starting at $297.
Both the First Ear Pro and First Ear Plus BTE models from Nano Hearing Aids offer up to 20 hours of hearing time on a single charge. They include a portable charging case and cable for at-home and on-the-go use. A user-friendly, multifunctional rocker makes adjusting volume and programming simple, even for those experiencing dexterity issues such as swollen hands or arthritis.
CONSUMER-DIRECTED HEARING TECHNOLOGY
Nano Hearing Aids prioritizes accessibility, innovation, and a customer-oriented focus. The company’s full product line includes the Bluetooth-enabled and app-controlled receiver-in-canal (RIC) model, an in-the-ear (ITE) model, and completely-in-canal (CIC) styles – the company’s smallest OTC devices yet.
conducted by Wrzus et al focused on changing social networks across the lifespan concludes that overall, social networks do not diminish as people age. Nano Hearing Aids continues to engineer product features that align with the demands of active, healthy, aging adults. The company’s BTE hearing aids are positioned to offer a timely solution for adults enjoying active lifestyles and meaningful social connections, balancing affordability and accessibility with form and function.
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