Jerry Allocca, founder of Connected Culture and 26-year marketing industry veteran, hosts business leaders from a wide range of verticals on his new Navigating the Noise podcast.
Trying to get your message to the customer is more difficult now than ever before. Certainly, it is easier to publish content in our digital age than it was 30 years ago, but that low barrier to entry means that competition has also never been higher. How can we, as marketing professionals, break through and be heard? That is the question that Jerry Allocca attempts to answer in his new podcast, Navigating the Noise.
To listen now, visit https://navigatingthenoise.com/
If you are feeling stuck or overwhelmed by the incredible diversification that is happening in the media landscape in 2024, you are not alone. Tailoring content to various platforms while also keeping executive expectations in check can be especially difficult - which is exactly why Allocca is offering his guidance now.
He sits down with professionals from across the content marketing landscape: individuals from a wide range of verticals who each have a unique approach to marketing and their own insights to share.
Jerry Allocca is a 26-year marketing industry veteran and founder of Connected Culture, an industry-leading marketing firm which also produces the Navigating the Noise podcast. Allocca’s persistent curiosity and desire for deeper insight into how others do business led him to create this podcast as a means to connect with other business leaders and exchange experiences while also confronting the modern realities that marketing professionals face.
He is uniquely positioned in the industry in a way that allows him to connect to marketing professionals from all niches, creating a proverbial melting pot of ideas that we can all benefit from.
In the first 8 episodes of the podcast, Allocca connects with professionals in the HR, product, education, and legal marketing spaces, among others. His ultimate goal is to host conversations with those in a different marketing vertical each week in order to give listeners the most diverse picture possible of the current state of the industry.
By diversifying his conversations in this way, Allocca also hopes to foster a cross-pollination of ideas that professionals may not be harnessing fully, or may not have considered for their niche. Allocca explores content marketing strategies across all channels while attempting to home in on the latest dynamic solutions being used in the marketing space.
Allocca sums up the mission of the podcast himself, saying, “Marketing department leaders from vertical industries share insights, perspectives and ideas on marketing in a business world coming up against new challenges that seem to surface daily, rapidly changing and expanding tech, and managing C-suite expectations.”
The first 8 episodes of Navigating the Noise are available now on all platforms, with new episodes dropping regularly. You can listen now or read more about Connected Culture and the story behind the podcast at https://navigatingthenoise.com/
