Has a PR blunder affected the online perception of your brand? Find out how to improve your brand recognition and reputation with these creative marketing tips from LO:LA!
Turn around your brand perception with just a few, reputation-boosting techniques! "6 Simple Steps To Positively Affect Poor Brand Perception" from LO:LA can help you reposition your brand and reconnect with your customer base.
LO:LA’s resource library offers you guides on how to leverage emotionally-driven creative marketing techniques in order to increase your engagement and transform your company’s presence, online and offline.
Read the report by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
The report suggests you begin by addressing the reasons behind such perceptions, which may relate to inconsistencies within your products, services, or company messaging. It recommends improving consistency across your engagement and marketing channels. For example, a study by Reboot found that adhering to a single consistent color across your business platforms could work to increase your brand recognition by up to 80%.
Similarly, poor perception can be improved by strengthening your company’s relationship with its customers through online and in-person channels, encouraging positive engagement, and addressing concerns about past services.
LO:LA recommends that you use market research and customer feedback tools that help you monitor your brand perception and identify points of weakness. Once this information has been collected and analyzed, you can then use it to redefine your messaging and reposition your products so that you better connect with your target audience.
As such, the collective brand generated through your design, customer service, and online presence, for example, can be overhauled to better align with your company ethos and more precisely articulate what you stand for. The report suggests capitalizing on the growing influence of brand partnerships, which can work to foster legitimacy and credibility among your target demographic.
“Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception,” the report explains.
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LO:LA has helped hundreds of businesses and organizations consolidate their brand strategies and identities while achieving greater visibility, recognition, and growth. Its "brand-in-a-box" service was created to you define your unique voice, stand out among competitors, and resonate with your target market.
LO:LA is challenging the stale and predictable branding campaigns of the past - learn how to captivate audiences and foster brand loyalty by visiting the creative agency online!
Get in touch at https://www.thelolaagency.com/
