Independent restaurants struggling to make a dent in their local markets now have an ally in Platr, a pioneering restaurant marketing toolkit.
If your restaurant is not coming up in results related to your location or the type of food you’re serving, something’s wrong with your local search marketing.
It doesn’t matter if your establishment has been around for decades; if your business doesn’t appear on Google, you’ll have a hard time attracting new diners because you practically don’t exist.
This is one of the reasons why a marketing technology company has created Platr.
To put it simply, Platr simplifies local search marketing for restaurants, especially independent ones. The innovative software makes the whole process affordable, too. It’s like having an entire digital marketing agency working for you at a fraction of the cost.
You can check it out at https://www.platr.co/automated-search-listings-manager
Platr comes with a slew of features that allows for hands-free digital marketing. One of these is a built-in search listing manager, which enables you to update your business information simultaneously across 60 websites, including directories, social media sites, and search engines.
Why Local Search is Critical
For independent restaurants, focusing on local search is paramount, as most customers include a location in their queries, according to Platr. “81% of all consumers search online before making a decision where to eat,” the company stated. “Restaurants listed on the top of search results get more customers.”
The Need For Details and Consistency
Google echoes this advice on its official help page. The search engine giant stressed the need to update your business information “for better visibility”.
For one, it advised that you should enter complete data because accurate information is needed for your listing to be matched with the right query. Some of the essential details that you can provide include your store’s address, phone number, and business hours.
Automated Solution for Time-Strapped Restaurants
CNBC recently reported that restaurants in the US are currently short-staffed despite the easing of health restrictions. According to the same report, the industry has about 750,000 positions waiting to be filled and the scarcity of personnel is taking a toll on customers, who now have to wait longer to receive service.
Platr can be invaluable if your restaurant is time-strapped because of staff shortages. Its automated features will allow you and your staff to spend more time on customer service instead of the upkeep of your Google listing.
Getting Reviews and Responding Promptly
Visibility on Google is influenced by customer reviews, which is why Platr has included a review requester in its list of features. The requester makes use of QR codes to take customers directly to a feedback page, streamlining the experience of leaving a review. “With consumers being so enamored with reading reviews, you simply have to get a myriad of reviews to stay relevant in your market,” the company explained.
You can find more details about this feature at https://www.platr.co/review-requester
Platr currently offers a starter plan, which is recommended for restaurants in less-competitive markets, and a “pro” tier that’s ideal if you’re in an area with a high volume of dining options.
“The restaurant industry is back on its feet after two turbulent years, but this resurgence also brings more challenges in the form of intensified competition,” a company spokesperson said. “We want to even the playing field. If your independent restaurant is up against formidable names in your local area, Platr can help you stand out.”
If you want to take Platr for a spin, you can sign up for a 30-day trial for free.
Get started at https://www.platr.co
