Why Cold Call Using Email? It is essential to be able to get in front of the correct decision makers so that they can see what is being offered before reception spams the emails.
A new internationally proven marketing program causes uproar from local businesses in Christchurch due to cold email calling scripts.
Steven Brough, trading as LOCALTACTIC, ensures that all emails are legitimate. For every new service, he observes, there is a process that must be gone through to introduce that service in a way that a business owner can see value in it.
Why Cold Call Using Email?
It is essential to be able to get in front of the correct decision makers so that they can see what is being offered before reception spams the emails. This is why he uses headlines like he does.
What is the media distribution service you speak of?
That is our secret sauce and can be explained in five to ten different ways. Basically, it is content marketing on the world’s top websites, sites such as USA Today.
Do you mean New Zealand websites or overseas?
Overseas; an example is USA Today.
Isn’t that an American website? What value is that to New Zealanders?
USA Today is only one of dozens of sites we publish to. It delivers current local and national news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, videos and virtual reality. It has 120 million readers per month.
The advantage is that Google and other search engines notice and take an interest in who is mentioned in USA Today and similar media sites. Sites like USA Today are seen as international sites by the search engines. Small businesses all over the world are trying to get on these sites because they are aware of the business they can bring locally.
How does that work?
A lot of the publications include contact information, much the same as Google My Business. When a business’s contact information is included with an article it has a direct effect on GMB. For example, Google sees that Gill Smith Dentistry is in Spreydon, Christchurch, New Zealand, and it is showing up on dozens of websites like USA Today etc. Google sees these as higher value signals than common SEO can produce and can place a website in the Google Maps 3 pack using just two or three of LOCALTACTIC’s campaigns.
What is the “Google Maps 3 pack”?
If you search for “Dentist” in your city or neighbourhood, you will see a box at the top of Google’s search results; it usually has a map in the top header and listed inside are the three highest ranked dentists for that area. There may be an ad or two at the top and then the three listings. This exposure generates a huge source of income for businesses appearing in these boxes and could bring an extra 20/300 or more leads a week/month to a business. If each lead is worth $2,000 to a business, you can see how profitable this can be for those businesses and the extra clients it will bring.
How new is this? Why has no one ever heard of this system?
The program that we use has been in development for over 13 years and has been operating in a reduced form, with, for example, half the amount of media placements. Steven Brough was available at the right time to be trained in the latest release of the program, which has transformed businesses all over the world. As Steven notes, it is not uncommon to double or triple the size of a business just by unlocking a few of these Google 3 packs.
Why do you ask for business information in the early stages of your emailing?
We need to know what a business owner is most concerned about, what problems they need solved. Also, we need to know if they want to grow their business.
But isn’t the importance of “growing a business” taken for granted?
Imagine a scenario where a dentist has no visibility for tooth extraction in, let’s say, Upper Riccarton. If LOCALTACTIC attains high visibility for them in that area, then their phone is going to be ringing a lot more and customers will come flooding in. If a business can’t deal with this influx, then they are going to have to hire another dentist and everything that comes with that - so we need to know they can do that if they need to.
Why do you talk about pricing at the very end?
This is because we first want to establish the value of a new client to that business. If the client says a customer is worth $1000 a month and we say we can get an extra 20 clients, then LOCALTACTIC can add $20,000 a month to that business. Then we can talk about the fee.
Are you expensive?
This comes down to ROI again. Our offer, at its lowest level, is that for every dollar invested with LOCALTACTIC a business will get at least two dollars back in profit. But that is not our main offer. That’s just saying if nothing else happens we will at least double your investment.
Yes, but are you expensive?
This is something we can discuss with our clients, but the short answer is, no, not really. We have a team; we have high-quality writers. LOCALTACTIC needs to support its staff just like any business, but it offers a premium return to its clients.
Why should a business trust LOCALTACTIC?
Having worked as an employee, Steven Brough is always looking for any opportunity to improve his employees’ services. An article Steven has written on his LinkedIn profile "Hello, let me tell you why you want to work with me." explains this aspect of his character. For Steven, it is paramount that his team give their clients the best possible chance at growing their business so that they can realise their true potential.
If you are reading this and you are a small business looking for more local visibility, LOCALTACTIC campaigns can work for you. https://www.linkedin.com/in/stevenbrough/
