New Tool For Pre-Testing Audience Reactions To Visual Ads Available In NL
Do you want to take your brand’s marketing campaigns to the next level? Take advantage of heatmaps – Behavio Labs’s latest ad testing feature – now available to businesses in the Netherlands!
The challenge with visual ad campaigns is that brands can’t really tell how well they will be received beforehand. This is why marketing strategy and budget decisions are tough to make.
In light of this uncertainty, Behavio Labs has rolled out a new brand marketing solution - a heatmaps feature that automatically identifies the parts in a video or static image that consumers pay the most attention to.
Pre-Testing Your Marketing Campaign
If you’re a marketer or creative agency, Behavio Labs wants to make sure you have the industry’s best brand marketing tools. With the new heatmaps feature, you will be able to pre-test how effective the visual media formats in your marketing campaign are, and make any necessary adjustments before the release date.
With this tool, you can find out whether your branding is positioned where it matters or hidden where no one’s looking, and gain insight into emotional reactions to help you focus your message where it resonates most.
Using Advanced Behavioral Science Strategies
Behavio Labs’s heatmaps feature analyzes each frame of a video or static image, showing a heat signature when the viewer pays more attention or reacts emotionally. Trained on eye-tracking data from 20,000 experiments and advanced behavioral science strategies, this feature will give you valuable insights into consumers' ever-changing interests, wants, and needs.
The heatmaps feature will also be an advantage when you’re trying to choose the right marketing strategy and budget for your brand’s product or service.
Beyond visual media testing, Behavio Labs’s platform offers accurate ad testing for a wide variety of campaign formats, including out-of-home advertising, radio, and print.
Helping B2C Businesses Expand Their Reach
Since 2014, Behavio Labs has supported over 500 brands across 14 countries, providing them with practical, field-tested brand marketing strategies and the latest industry tech recommendations. By expanding its software’s ad testing and brand tracking features, the company will continue to help B2C businesses like yours extend their reach and customer base.
“We know your job isn’t exactly a walk in the park – crafting the right strategy, building a unique brand, and delighting your customers, all while bringing in short-term sales and proving ROI to the board. Don’t worry, we’ve got your back.”
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