If you are passionate about the food you make and sell, iFoodIQ’s new USDA-endorsed food traceability software will give you and your customers the full picture of exactly where their meal is coming from.
Targeted to restauranteurs and retail operators like yourself, their new technology offers the ultimate in supply chain knowledge and will ensure that you and your customers are truly connected to the food you are serving.
The new technology will allow your customers to access full agricultural profiles for all of your dishes and products. With the launch of the technology, the company hopes to spearhead a new food intelligence movement.
Go to https://ifoodiq.com to find out more.
The launch coincides with a comprehensive new consumer report researched and published by C.O.nxt and Menu Matters. Their investigation revealed that, in addition to food basics like nutritional content, 46% of customers now want to know where their food has come from, including where ingredients are sourced.
Another 44% were also looking for more emotionally or ethically focused information like company values and practices, which aligns with the rise of various food trends like the slow food and real food movements.
As such, iFoodIQ believes that it is more imperative than ever that you offer your customers full transparency about what they are eating.
More than just providing a simplistic overview of the supply chain process, the technology firm distinguishes themselves by their passion for forging meaningful bonds between your end point consumers and your raw product producers.
Therefore, the new software allows your consumers to discover the people behind the product and shares their farming history and ethos. By sharing not only a factual profile of ingredients and products but a story of how those products came to be, iFoodIQ hopes to boost both sustainable and ethical farming and consumption practices.
Their food traceability software also has a range of functional benefits for your company or restaurant. In particular, it will give you improved inventory tracking, improved food safety, more seamless product recalls (if required) and more definitive evaluations of food freshness.
iFoodIQ is a division of Food Marketing Solutions, a market leader in food branding, with over 20 years of experience in the industry. They are passionate about empowering restaurant operators and retailers with the latest in food traceability technology.
A spokesperson for the collective said, “Food intelligence is not simply learning how the product moves through the supply chain for safe and healthy food; but to learn about the people behind the product. Our endeavor is to humanize the food industry with verifiable food intelligence."
There is no doubt that the consumer has spoken, and more than ever they want to eat fresh, natural, healthy and locally produced food. Let iFoodIQ put your customers in touch with your food’s roots today.
Visit https://ifoodiq.com if you’d like to learn more about their technology and their food intelligence movement.
