The fragrance brand, Michael Malul is kicking off the year 2022 with some exciting things to come this year. From new products to globally expanding, the work never ceases for the team.
The fragrance brand, Michael Malul is kicking off the year 2022 with some exciting things to come this year. From new products to globally expanding, the work never ceases for the team.
At the forefront of this year, Michael Malul plans to expand globally in April 2022. Their fragrances will be available in the following countries: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden. This will allow their customers to have access to their fragrances from all around the world. Prior to this expansion, Michael Malul’s ecommerce store was only available in the U.S and Canada. Now that list has grown, and Michael Malul hopes to be available in the countries not listed in the near future.
Michael Malul fragrances are currently available in over 1,000 stores across the nation. This list includes two of the largest fragrance retailers - Perfumania and The Fragrance Outlet. Through this relationship, these two brands contacted Michael Malul to create an exclusive line for their stores. This line will include 8 different fragrances (4 men’s and 4 women’s) that all have such different fragrance notes and personalities. These products will hit the market in October 2022 and will only be available at Perfumania and The Fragrance Outlet.
Additionally, Michael Malul will be collaborating with the established Youtube fragrance sensation, Ashton Kirkland (Gents Scents) once again. In November 2021, the brand launched the fragrance, Jet Black Enigma, in collaboration with Ashton and the fragrance was a huge success. Due to popular demand and buzz surrounding this fragrance, the brand decided to collaborate with Ashton again. Michael Malul has plans to release 2 new fragrances with Ashton in July 2022.
If everyone thought globally expanding, creating an exclusive line with two of the nation's largest fragrance retailers, and collaborating with one of Youtube’s biggest stars was enough for the brand to tackle this year … that would be wrong. Michael Malul still has some exciting plans to launch their own new products, revamp some existing products, and so much more. To answer the question “What’s up next for the fragrance brand, Michael Malul?” would be entirely too long of an answer. The brand continues to innovate, ideate, and shock the fragrance industry and community. In order to know what’s up next, everyone will have to keep a close eye and nose on Michael Malul.
