BW Marketing, content marketing specialists on Auckland’s, North Shore, have launched an online branding and content marketing service designed to help local businesses achieve increased visibility on Google organic search and connect with more of their potential customers.
BW Marketing, content marketing specialists on Auckland’s, North Shore, have launched an online branding and content marketing service designed to help local businesses achieve increased visibility on Google organic search and connect with more of their potential customers.
More information can be found at http://bwm.net.nz
BW Marketing partners with professional brand journalists to create custom news pieces adapted to each client’s brand profile and target audience. These are published on high-authority mainstream media networks such as ABC, CBS, NBC and FOX, increasing third party endorsement of a local business’ offering. Research shows these third party endorsements can drive conversions: companies who create consistent content marketing experience conversion rates that are nearly 6 times higher than their competitors.
Local businesses benefit from preliminary consultation to identify the most appropriate media strategy for maximum online visibility. Monthly content marketing campaigns promote positive news stories highlighting a companys’ news, service updates, staff or service expansions and other brand-related news, all content being adapted to the specific brand profile and target audience of each client.
BW Marketing works with their strategic partners to publish on more than 200 high-authority media websites, including local affiliates of ABC, CBS, FOX and NBC. Since the content is optimized according to each business’ target keywords, the online exposure also results in significant improvements in local Google organic search ranking position.
Director of BW Marketing, Maria Treadaway says, “Online content marketing campaigns help businesses position themselves as real experts in their field, improve their authority and trust while getting their brand name in front of potential customers. This all translates into an increase in traffic, exposure, brand awareness and sales for those businesses”.
Developing a high-efficiency content marketing strategy has become essential for local companies, as more than 90% of all consumers are using the internet to find local businesses. Studies show that approximately two thirds of all organic Google traffic goes to the top three search results, making local Google rankings, including Google Maps rankings an important predictor of overall business success.
Businesses servicing their local area, who are interested in improving their online presence, communicating directly with potential consumers, and developing a solid online reputation can find more information by visiting the website below where businesses can obtain a no-charge online visibility report.
