Advertisers may have been doing it wrong all along; a new strategy from Clipper Ship Marketing shows how local brands can build their reputations, digital visibility, and their position as a local expert, using only locally-targeted media content, without ads, expiry dates, or pay-per-click fees.
A new marketing strategy for local businesses, built by specialists at Clipper Ship Marketing, uses a new and different approach to brand-building, climbing the search engine ranking, and helping smaller brands to get noticed by nearby customers. Instead of the usual ads, Clipper Ship Marketing creates interesting and high-ranking multimedia such as blogs, videos, and podcasts, all about their client’s brand, products, and services, with cumulative benefits.
Multichannel marketing means reaching potential clients wherever they might be searching. While most strategies work to blanket the internet and media with ads, content marketing puts information about brands in front of clients who are actively searching for a product or service, not just browsing the web or watching TV.
There’s one catch: it takes a lot of time and effort to do right. However, with the new done-for-you solution from Clipper Ship Marketing, small businesses in Sidney can begin leveraging multichannel content at scale, and their team does all the heavy lifting.
“With every campaign you’ll get official announcements, blogs, podcasts, videos, and several other popular multimedia formats, all Done-For-You, and hosted on high-authority sites,” explained Debra Hilton, founder of Clipper Ship Marketing.
A recent study from UK-based BrightLocal found that, while 87% of consumers use Google to find and research local businesses, 77% said they also found information using several other sources. These can include blogs, social media, videos, and local media.
Clipper Ship Marketing’s new content marketing service is designed to cover all the options, so potential customers can find relevant and interesting information regardless of their media preferences. The agency publishes across a network of 300+ websites that hold a high Domain Authority (DA), including top media outlets, like Business Insider, AP, and Google News.
Clipper Ship Marketing takes a people-first approach to content development, designed to make materials more engaging, while also meeting Google’s preference for high-quality pieces. To that end, professional writers lead the development of every campaign, with AI only being used to streamline the process.
“We create, repurpose, and publish original content campaigns on hundreds of well-known platforms, creating a level of visibility that Google simply can’t ignore,” Debra Hilton explained. “These aren’t quick fixes or temporary solutions. Instead, we’re here to help you build a sustainable, thriving online presence that continues to grow with each new release.”
Clipper Ship Marketing research has found that content marketing is more effective when done consistently, so the new service was also created with scalability in mind. Business owners can opt for rolling monthly, weekly, or daily releases, with each release expanding their digital footprint.
As each new content piece is released and indexed by the search algorithms, it will help the client's main website, and every other piece of content about their brand, to rank higher in the search results. The entire process can be fully automated, using a team of specialists to plan search engine keywords, topics, and media placements, or business owners can work with Clipper Ship Marketing to create their own personalized plans.
While the blogs, podcasts, and other content are fully created and hosted by Clipper Ship Marketing, business owners are encouraged to discuss potential topics, areas to focus on, and keywords they would like to rank higher for.
Every content piece will be available for the clients to review, suggest changes, or make edits, before it becomes publicly available online.
Interested business owners can learn more, or schedule a complimentary consultation with a specialist, at https://clippership.clientcabin.com/app/info
