Press releases are considered one of the most effective ways to promote businesses and establish a client or a company as an authority on a certain subject or niche in the industry. They have a certain degree of authenticity that blogs do not have.
Online Marketing Media, a Denver based digital marketing company, announced that it is offering press release marketing as part of its comprehensive marketing program for businesses.
The company, which specializes in creating personalized digital marketing campaigns for clients from different industries and businesses of all sizes, stated that press release marketing will be one of the cornerstones of its marketing campaigns from now on.
Press Releases - An Authoritative Way to Promote Businesses
Press releases are considered one of the most effective ways to promote businesses and establish a client or a company as an authority on a certain subject or niche in the industry. They have a certain degree of authenticity that blogs or generic articles do not have.
Media outlets usually get their news from press releases. When customers go online to find answers to industry-specific queries, chances are these press releases might show up in the search results.
Considering the fact that over 80 million people depend on the Internet to get their daily dose of news, a professionally written press release is one of the best platforms a local business could ask for to reach their target customer base.
Press Release Marketing by Online Marketing Media
Online Marketing Media specializes in creating press releases that are easy to read yet compelling enough to get people to call the business or visit the website to find out more. The company creates press releases that tell people about the business, its products and services, mergers and acquisitions, special offers, or any other announcement that the business owner wants to make to his or her target customer base.
It does not believe in creating press releases that read like paid advertisements, which could turn potential customers away.
The company adds multimedia content to its press releases to make them more compelling to read and to capture the attention of potential customers as soon as they land on the page.
Studies show that posts with video clips generate 1200% more social shares compared to posts with text and images. 64% of people are likely to buy something after watching a branded video by a business. So, the company believes that the inclusion of multimedia content in press releases is a strategy that could pay off tremendously in terms of increasing page views, sales, and revenue for businesses.
Carefully Optimized for Google
Online Marketing Mediaalso adds keywords, phrases, and commonly used search terms into the press releases to optimize them for search engines and to target the right user group. These keywords and phrases are inserted in an organic manner to make sure the press release does not read like an SEO article, which again could turn potential customers away.
The company strives to get each and every one of its press releases picked up by Google News. With over 40,000 search queries per second, Google is the most popular search engine in the world today. Given the fact that an average news story stays on Google News for about 28 days, a local business could gain a great deal of exposure in a very short span of time.
About the Company
Online Marketing Media is a full service digital marketing firm based in Denver. The company creates tailor-made marketing campaigns for businesses and helps them engage their existing customer base more effectively, find new customers, expand their online footprint, and increase their brand awareness to generate more leads, sales, and revenue in the long term.
