Online Video Course For Entrepreneurs: Market Analysis Using The 4Ps Model

Jan 31, 2023

You’ve got a winning business idea. But do you have the strategy to beat out the competition? This webinar on market analysis from IdeaPros will show you the way!

Online Video Course For Entrepreneurs: Market Analysis Using The 4Ps Model

Failing to plan is planning to fail. This is even more true when it comes to business. To give you the edge you need, IdeaPros shares its market analysis masterclass.

This training video explains the four crucial levers that you need to consider before actualizing your business ideas. By undertaking preliminary market analysis, you can better determine whether your business can thrive in today’s complex economy.

Learn more by visiting https://www.ideapros.com

Danny Zavala, the company’s Chief People Officer, discusses the interplay between people, process, purpose, and profit. More importantly, he explains that these four principles are actually parts of a formula that you can use when planning your venture.

He says: "Passion and vision alone are not enough to bootstrap your business. You need to conduct a thorough market analysis to maximize your likelihood of success. The 4Ps paradigm provides an excellent starting point as it covers all the major elements that you as a business owner must work with on a daily basis.”

FOCUSING ON THE RIGHT THING

The online video emphasizes that your businesses should be people and purpose-centric, as these are the foundations of any enterprise. Processes, meanwhile, can multiply the effect of your competent employees and positive work culture, which ultimately leads to healthy profits. This integrated approach to strategic planning and operations leads to sustainable growth, notes Zavala.

SMALL IMPROVEMENTS, BIG LEAPS

Another aspect the webinar highlights is the importance of incremental improvements. Zavala stresses that even with the 4Ps framework, your startup will encounter unexpected challenges when it first launches. You must look at these obstacles as teaching moments and use them as a springboard for small but meaningful tweaks to your business model. Zavala notes: “It’s worth remembering the beloved startup mantra: progress over perfection.”

ABOUT IDEAPROS

IdeaPros offers high-level coaching for startup founders who want to create breakthrough services and products. The company is headed by serial entrepreneur Fred Cary, who is supported by a team with over 200 years of combined expertise in all aspects of entrepreneurship. Its educational video series has accumulated over 100 million views across Facebook, Instagram, YouTube, and TikTok.

Knowing the market can set you up for success. So be sure to watch IdeaPros’ webinar on the 4Ps of business. Even better, it's 100% free!

If you’d like to join the consulting firm’s entrepreneurial guidance and coaching program, just visit https://www.ideapros.com/start-now

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