If you’re looking for a cost-effective way to get more online exposure for your orthodontic practice, try multimedia content marketing!
Getting noticed online these days feels like trying to shout over a crowd, doesn't it? With so many orthodontic practices out there, it's easy to feel like your message is getting lost in the noise.
Effective content marketing strategies can help you cut through the noise and get your practice in front of patients actively searching for your services. By employing the right approach, you can achieve significant online exposure, build your brand authority, and attract more local patients organically.
According to a 2023 survey by eMarketer, over 79% of consumers begin their healthcare journey with an online search. They're Googling things like "best orthodontist near me" before they ever pick up the phone to make an appointment.
If your practice isn't showing up in those search results, you're missing out on a ton of potential patients.
A strong content marketing strategy involves creating a core piece of content about your practice, treatments, promotions, or events, which is then repurposed into multiple formats like videos, infographics, podcasts, and blog posts.
This content is distributed across a wide range of high-authority platforms, significantly boosting your online visibility and helping you connect with more local patients. By tailoring the content to what people in your area are actively searching for, this approach effectively attracts the right kind of traffic - those who are looking for exactly the services you offer.
What makes this approach so powerful is its organic and sustainable nature. Unlike traditional ads that disappear once your budget runs out, well-crafted content continues to work for you long after it's published.
Moreover, the content is never labeled as a "sponsored ad" which means it feels more authentic and trustworthy to both search engines and potential patients.
If you're concerned about the time and effort involved in creating this content, there are experts who handle the entire process for you. This means you can scale your content production without needing to invest significant time or hire new team members.
Your involvement can be as simple as providing direction on topics and services you'd like highlighted, leaving the content creation and distribution to the experts.
By adopting this comprehensive content marketing strategy, your practice can become the one that patients find online, without the headaches of managing it all yourself.
This content is provided in partnership with Search Shark Media and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of Search Shark Media and do not necessarily reflect the views or policies of any other individual, organization, or entity.
