Digital marketing is becoming an increasingly important part of the marketing mix for colleges and universities. If you want to find the right fit for your next staff expansion, working with the right agency can make all the difference!
If you’re looking for an experienced digital marketing team who can offer expert content production across a range of mediums, you’re in the right place. Behind The Work has provided hugely successful marketing campaigns for education clients, including a large-scale job with the University of California system.
You can learn all about the magic they worked in a full case study on the agency’s website. The University of California (UC) system required an overhaul in 2016 when it had 45-year-old financial and HR systems that needed innovating and updating. It sought over 400 qualified employees across 11 job categories - meaning a big marketing effort!
Get all the details at: https://behindthework.com
Behind The Work was asked to lead the marketing effort behind the platform update. The new version of UCPath would require a team that could manage payroll, benefits, and human resources transactions across nine different campuses.
In order to find the right talent to facilitate such growth, the UCPath hiring plan required a comprehensive marketing and brand awareness campaign. Behind The Work handled this with a multi-faceted service package including 62 blog articles, 80 videos, 100 email campaigns, and over 2,000 social media posts.
Central to the marketing service was developing a brand image that would resonate with more skilled candidates. Behind The Work created a custom website that formed the foundation of the marketing effort. From there, they created targeted marketing assets including strategic content development and a multi-tiered digital marketing solution.
A personalized video library was built to show the brand in greater detail and provide insight into the workplace culture. This was combined with lead magnet content for job seekers, and detailed analytics to maintain a consistent pace and optimal engagement level. The marketing effort accounted for 24% of all hires, and 100% of candidates still work there today.
If you want to leverage that kind of power to grow your business, Behind The Work can help. The agency offers bespoke content campaigns designed to attract, retain, and grow audiences across sectors. It offers digital transformation services with expert-led strategy sessions, market-specific consultations, and branded content marketing. The team creates engaging content designed to tell unique stories and deliver compelling messages to drive more conversions.
A spokesperson for the company states: “For over a decade, we have delivered powerful revenue-driven results for companies across the nation. Over the years, we have found success in a changing world with fast-paced advancements seeking new opportunities through the power of digital marketing.”
Are you looking to harness the power of innovative content marketing? Get in touch today!
Check out https://behindthework.com/resource/higher-education-employee-recruitment for any extra info you need!
