With AI making content creation easier than ever, quality is becoming priority. MACH10X is sharing some tips on content creation in 2024.
Content marketing is a tried and tested strategy—but that doesn’t mean that brands can just keep doing the same thing and continue to get the same results.
Change is the only constant, as they say, and content marketing trends continue to change, influenced by new technologies, consumer behavior, and so on. So how has content marketing changed in 2024?
Well, according to Semrush, the number one trend brands should follow is ‘quality over quantity’ because, as we learned from Google’s latest update, it will now prioritize “helpful, reliable, people-first content”. Which sounds great—and is great!—but you may be wondering what exactly they mean by that and how can you create content that’s Google-friendly.
Digital marketing agency MACH10X is sharing some tips…
A good way to build trust—with both Google and potential customers—is to position yourself as an expert in the field, which should not be too hard since you obviously are. The way to do this with content is to simply create articles, blogs, or videos in which you showcase that expertise and knowledge.
Which brings us to the second point…
Google processes a whopping 8.5 billion queries every day—that’s a lot of googling and all those people are looking for something: answers. They want to know how long to cook something, when to replace their roof, whether to get implants—all kinds of stuff.
So say you’re a dentist; you could answer common concerns like dental hygiene practices, best solutions for missing teeth, effectiveness of clear aligners like Invisalign, and so on.
And if your content answers the query, Google will notice and it will prioritize it over low-quality content which would just waste people’s time.
Another important thing is the quality of the writing itself—it should be easy to understand and engaging. Get too technical and you risk losing people’s attention, but make sure you don’t come off as unprofessional either because then you lose authority.
The idea is to deliver information in a professional manner without getting bogged down in the minutiae. And, above all else—and yes, this needs to be said because of the scores of unedited AI copy that plague the internet—do not rely on analogies and metaphors to “sound interesting”. They just dilute the copy and are of no value to anyone—not Google, not your customer, and not your brand.
Helpful, reliable, and people-first content is content that comes from a subject matter expert, answers the query, and does so in a way that’s easy to understand.
This content is provided in partnership with MACH10X and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of MACH10X and do not necessarily reflect the views or policies of any other individual, organization, or entity.
