The Department of Marketing, digital marketing agency in Raleigh, NC, has published an article covering business blogs to help a business improve its website traffic and search engine ranking.
When you think of a blog, your mind probably goes to those trendy fashion or food pages that don’t hold very much substance. But we’re not talking recipes or lifestyle hacks. Blogs are essential for business websites, across industries. To put it into perspective, half of the top 200 Fortune 500 companies had a corporate blog in 2018, and that number is only growing.
Professionals who are trying to increase traffic to their websites and other interested individuals can read the full article at https://www.deptofmarketing.com/reasons-your-website-needs-blog/
Writing blog posts is the easiest way to create content for your website. Content marketing has been around for ages and it isn’t going away anytime soon. Content is king (for many reasons) and a blog allows you not only to own content on your website, but also to cross-promote on social platforms.
A quick glance at your web pages might give someone the confidence they need to choose to do business with you, but it might not. A corporate blog gives your site credibility, and you can display your expertise and knowledge in regards to your industry.
As long as you are strategically optimizing your blog content, it can be a crucial tool for getting your website to rank on Google. Meaning, the more posts you write optimized for relevant search terms, the more your website will show up on Google when people search for a related term. And in turn, your website traffic will increase. Many blog topics, like the one you’re reading now, are answering a question.
For the greatest impact on search (and for your readers) you’ll want to be sure you’re answering questions that are being asked by your target audience. You can find that information out by paying attention to customers and clients commonly asked questions, or using an online tool. And blogs are the best way to show there are humans behind the brand.
If you have a specific question about a past, present, or future article, contact The Department of Marketing by calling 919-256-3793 or clicking the above.
